Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

6 superfoods to brighten your skin, reduce breakouts and slow ageing

16 August 2021 by Beth Ryan

Every time a new spot appears – uninvited may I add – on my face, I can guess with about 99.9% accuracy what caused it. That big, painful, under-the-skin one on my chin? Time of the month. The angry ones around my mouth? Maskne, thanks COVID. Diet is another big one (don’t worry, we’re not about to go all ‘you are what you eat’ on you). Eating too much red meat, … [Read more...] about 6 superfoods to brighten your skin, reduce breakouts and slow ageing

6 treatments for an effortless summer – the ultimate guide to streamlining your beauty routine

6 August 2021 by Beth Ryan

Okay, so a *real* Summer holiday might be off the cards for most of us at the moment, but that doesn’t mean we shouldn’t make the most of the warmer weather when it does (eventually) roll around. In fact, when sunny days are so few and far between, it’d be rude not to squeeze every bit of joy out of them that we can. For me, that means that I have zero time for my (usually … [Read more...] about 6 treatments for an effortless summer – the ultimate guide to streamlining your beauty routine

How to make your eyebrow tint last a really (really) long time

2 August 2021 by Beth Ryan

You’ve tinted your brows. Everything is fuller, sharper, all-round preened. You’ve seen a world of ‘perfect’ brows and can’t imagine one without. Fear not, tinters, there are simple tricks that’ll keep that dye lasting long beyond your nightly makeup removal. From where to go, to how to care for ’em, here are the four things you need to … [Read more...] about How to make your eyebrow tint last a really (really) long time

You need to try the viral reverse cat eye trend that’s blowing up on TikTok. Here’s how.

27 July 2021 by Beth Ryan

In case you missed it, the classic cat eye has had a major update, and everyone is talking about it. Yes, I still love a classic winged liner. Always have, always will. It’s a staple for a reason: it’s simple, timeless, and pretty easy to perfect, with a little practice. What I also love though? Any way (or excuse) to mix it up a bit. So, when I saw TikTok’s most recent viral … [Read more...] about You need to try the viral reverse cat eye trend that’s blowing up on TikTok. Here’s how.

Everything you need to know about the modern mullet : 2021’s coolest (and most surprising) hair trend

23 July 2021 by Beth Ryan

If you’d have asked me a couple of years ago to name three styles I would have put money on *not* coming back into fashion, I would pretty easily have chosen juicy tracksuits, crocs, and (most definitely) the mullet. Juicy tracksuits are a fave of every insta baddie from Kylie Jenner and Addison Rae to Bimini Bon Boulash. Crocs are a summer staple of Justin Bieber and Post … [Read more...] about Everything you need to know about the modern mullet : 2021’s coolest (and most surprising) hair trend