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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Are gel nails bad for you?

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We all want a mani that’s long-lasting, stays extra shiny and dries almost instantly. That’s why we go gel. But do properly preened fingertips come at a price? It’s one of life’s unanswered questions. UV, polish removal, and giving our nails a ‘breather’, we’ve done the research, once and for all. Scroll through this (with those gel nails we know you’re currently … [Read more...] about Are gel nails bad for you?

The four (surprising) reasons we keep heading back for a foot massage

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Next time your other half turns down your request for a foot massage, keep calm. They might just need a bit of encouragement. The following points show how it’ll actually benefit them, not just you. With science to back it up. (We. Are. So. Selfless.) And if they still say no? Well, a professional massage therapist will do a better job, anyway. How can a foot massage … [Read more...] about The four (surprising) reasons we keep heading back for a foot massage

5 posts from last week that you’ll regret not reading

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When it comes to filling spare time, 90s movies, beer gardens, and cheese-eating have consumed my summer social calendar thus far. Outside of that, catching up on beauty trends and top-reads is a must. To make sure you don’t miss a thing, here’s a round up of our most-read posts from last week. From eyebrow threading, to choosing which pedi is best for … [Read more...] about 5 posts from last week that you’ll regret not reading

SNS nails – the chip-proof manicure you’ve been waiting for

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I’m certain that there’s no feeling of joy quite like freshly painted fingertips (Sunday roast lovers, I hear you, but this is beauty chat). Looking down at preened and polished nails really makes typing at my desk more aesthetically pleasing, and stirring my cup of tea an all-round stunning experience. So when a new nail trend pops to town, you can bet your bottom I’ll be the … [Read more...] about SNS nails – the chip-proof manicure you’ve been waiting for

The 90s bob is here to stay (as these pictures prove)

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You, with a blunt cut bob, smiles all round. The 90s chop is still reigning supreme, and I am thrilled (so is Lucy Hale, FYI). No layers, no graduation, no added texture, just a straight up cut. The low-maintenance, every day, straight out of bed chop that was born around twenty years ago ticks that ‘no effort made’ box, well, effortlessly.  Is it right for you? … [Read more...] about The 90s bob is here to stay (as these pictures prove)