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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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5 post-facial tips to make that great skin feeling last longer

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A facial is a winning treatment, combining the soothing comfort of a massage, with majorly glowing skin. So you’re finished at the spa, and you’ve photographed that fresh, newborn skin (multiple, multiple times), what needs to be done to keep your face feeling fantastic? Here’s our top 5 tips for maintaining that post-facial feeling. Yep, you should probably … [Read more...] about 5 post-facial tips to make that great skin feeling last longer

Our 5 most popular posts this week (in one handy place)

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Good week? Thought so. Between the extreme weather conditions and iced-coffee-drinking, some of our blog posts might have passed by you. It happens. The good news is that really healthy nails, beaming skin, well-maintained hair, strong brows, and Insta-famous braids are all realistic life achievements. And the secret to each is right here, in this post. Ah, we’re good to you. … [Read more...] about Our 5 most popular posts this week (in one handy place)

Is shellac good for your nails?

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Let’s face it, one of life’s true joys is taking an hour out of your day to sit in a fancy salon and have your hands preened and nails polished. Throw a cup of tea into the mix and it quickly shifts to my second favourite life activity (trips to Nandos at number one, obviously). But, there are rumours about – shellac manicures are damaging our nails. We did a little digging … [Read more...] about Is shellac good for your nails?

Neon hair is a thing (and it’s way more wearable than you’d think)

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Remember when we told you that yellow nails are ‘the big thing’ in the manicure world right now? (Course you do, our word is gospel). Turns out bright and bold is the mantra extending to our hair routine too. Not just the hue of our favourite school stationery item (colouring-in our nails with Stabilos on the daily), neon yellow is cropping up on the catwalk, our Instagram … [Read more...] about Neon hair is a thing (and it’s way more wearable than you’d think)

The best braids on Instagram right now

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Hair braiding a huge part of cultures across the globe, with a history that dates back at least 5,000 years. It takes intricate handiwork and a lot of patience, so you’ll need to set aside a hefty chunk of your day – it’s artwork, after all. Course, once you’re braided, you won’t need to style your hair on the daily, so it’s an investment of time really. Plus, when the results … [Read more...] about The best braids on Instagram right now