Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Why ‘glass hair’ is the sharper cousin of the blunt-cut bob

16 August 2018 by Beth Ryan

Yes, another trend for us to puzzle over during our morning tea and toast. Aside from platinum blonde doing the rounds with A-listers, bob haircuts have been the go-to trend of late. The latest switch-up is down to the styling, and has been dubbed ‘glass hair’ by those in the know (@chadwoodhair, I’m always looking at you). The sharp cut is polished, seriously smooth and uber … [Read more...] about Why ‘glass hair’ is the sharper cousin of the blunt-cut bob

What going grey in your twenties means (and how to deal with it)

15 August 2018 by Beth Ryan

At the tender age of twenty-something, spotting a cheeky silver hair (or three) creeping into your locks can be a real annoyance. No need to worry about it – or pluck ‘em out – there are a number of reasons for their unexpected arrival. Here’s what to do when you start spotting rogue grey hairs – aside from moaning. By Rachel Spedding Why do you start getting grey hairs in … [Read more...] about What going grey in your twenties means (and how to deal with it)

These 7 men’s haircuts have made a major comeback

14 August 2018 by Beth Ryan

Some men’s trends are best left in history (Ugg boots, I’m looking at you). Haircuts on the other hand… It’s not just the nostalgia, these styles keep cropping up on the catwalk and the high street, which confirms it – we’ve got a haircut revival on our hands. From throwback chops, to the resurrection of the mullet (potentially), these are the hairstyles … [Read more...] about These 7 men’s haircuts have made a major comeback

DNA braids are the (tricky) hair trend sweeping the Internet

13 August 2018 by Beth Ryan

Periodic table – nope, twisted hair braids that look like DNA helix chains? 100% yes. This is the kind of science my trend-led brain can get on board with. Though fishtails, pipe braids and the good old french plait remain comfortably positioned in my hair-styling repertoire, this one’s too fancy-looking to resist. The good news? It’s not all that tricky to replicate. You’ll … [Read more...] about DNA braids are the (tricky) hair trend sweeping the Internet

Are you even ready for this jelly manicure?

13 August 2018 by Beth Ryan

Inspired by pool water, jelly sandals, lipgloss and jolly ranchers, we have some serious time for the newest nail trend on the block; jelly nails. Created by applying a clear tip to the nail, covering it with Bio Gel for a hard finish and then applying a high-gloss sheer tint polish on top, these sleek, glassy nails perfectly capture all of our summer feels and then some. And … [Read more...] about Are you even ready for this jelly manicure?