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    2. Beth Ryan
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    Beth Ryan - Content Editor & Brand Copywriter

    Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

    As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

    Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

    Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

    Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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    From your 20s to your 50s – the beauty routine changes your skin will love you for

    20 August 2018 by Beth Ryan

    Bedtime, gin consumption, mattress preferences – things change as we get older. The same goes for our skin. According to leading dermatologists, your skin can start to decrease in collagen production from as young as 25, so it’s never too early to invest time (and sometimes dollar) in a good skincare regime. Of course, finding out which routine works for you can vary, based on … [Read more...] about From your 20s to your 50s – the beauty routine changes your skin will love you for

    The 5 most important things we talked about this week

    19 August 2018 by Beth Ryan

    You can learn a lot from The Treatment Files (if I do say so myself). From looking after your skin in this ridiculously good weather (stick around a little longer, yep?), to dealing with cheeky grey hairs that appear out of nowhere. A giant dose of trend news and skincare essentials, right on your doorstep (/phone screen). To ignore a post is to ignore a life lesson. Your brain … [Read more...] about The 5 most important things we talked about this week

    We answer the unknown – how do you treat hyperpigmentation?

    17 August 2018 by Beth Ryan

    Freckles not included. We’re talking darker brown patches on the skin (known as ‘pigmentation’) predominantly caused by the sunshine. Perhaps you’ve noticed them cropping up and are curious to know why, or you do know why they’re there and are looking for tips on prevention. Since it’s good to know the cause – and make sure your skin is properly nurtured – allow us to dabble in … [Read more...] about We answer the unknown – how do you treat hyperpigmentation?

    This mismatched nail trend was made for the indecisive amongst us

    17 August 2018 by Beth Ryan

    Oh, decision-making. Do I want tea or coffee? Is a fringe a good idea? Watch a movie? Yep, just give me 48 hours to ponder my options. As an indecisive soul, heading to the nail salon is a two-week-long commit to choosing a colour, so when a trend swings by that allows my ‘hmm, but maybe this one’ mindset to flourish, you can bet I’m on board. For all too long we’ve been opting … [Read more...] about This mismatched nail trend was made for the indecisive amongst us

    This is why you’re breaking out after a facial

    16 August 2018 by Beth Ryan

    Facials are like a 60-minute makeover (without an ugly ‘feature wall’). Whichever combo of steam, scrub, cleanser, peel, or extraction you go for, you’ll be reaping the benefits of good skin in a very short amount of time. But post-salon trip, our skin can go through various phases of ‘problematic’ before settling in to its new-found glow. This is what is (and … [Read more...] about This is why you’re breaking out after a facial

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