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    2. Beth Ryan
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    Beth Ryan - Content Editor & Brand Copywriter

    Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

    As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

    Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

    Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

    Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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    The top 5 posts from this week (that you really need to read)

    28 July 2018 by Beth Ryan

    What a week. Turns out, 36 degrees is an actual, real-life, UK possibility, and you really can eat a Magnum ice cream every day (guilty.as.charged). So, aside from slathering on the Factor 50, what’s been going down in the Treatwell office? Fade haircuts, blonde maintenance, and dealing with pesky ingrowns. Missed a post? Worry not. Here’s our top five from the … [Read more...] about The top 5 posts from this week (that you really need to read)

    The fade haircuts you should take to your barber

    27 July 2018 by Beth Ryan

    The fade. You’ve probably heard of it. You’ve no doubt spotted it. Hey, you might even be sporting it (and not even realise). In brief, it’s an ‘aggressively tight’ tapered cut, kept super short at the sides and back, and ‘fading’ to any length up top (and, yep, it’s pretty much the cut everyone’s talking about). The undercut fade is a good one (on-trend, low maintenance, a … [Read more...] about The fade haircuts you should take to your barber

    Read this and you could be free from ingrown hairs forever

    26 July 2018 by Beth Ryan

    If you’ve ever suffered with ingrown hairs, you’ll understand my constant annoyance (and desperate desire to pluck ‘em out). The frustrating byproduct in the quest of hair removal, ingrowns occur when waxed or shaved hair grows back sideways, or curls inward, and leaves a red, itchy bump behind. Is there anything we can do to get rid? Actually, yes. Here’s how to deal with … [Read more...] about Read this and you could be free from ingrown hairs forever

    Look (semi) permanently fresh with these make-up treatments

    26 July 2018 by Beth Ryan

    Don’t get us wrong: sometimes we’ve got all the time in the world for makeup. Like when we’ve got a big event on a Saturday and we start getting ready from about 3pm (read: 12pm). Isn’t that what cloudy afternoons were made for? More often than not though, we’d rather roll out of bed looking like we’ve done it in our sleep. Semi-permanent … [Read more...] about Look (semi) permanently fresh with these make-up treatments

    From cell damage to dark spots: is your phone wrecking your skin?

    25 July 2018 by Beth Ryan

    The rules of ‘anti-ageing’ are never ending: avoid sunbeds, keep your skin moisturised, always use SPF (yes, even in England). Though we’re all for embracing those laughter lines – signs of a good time, if you ask me – there’s bad news afoot for our skin: recent studies suggest that the blue light emitted from our phone and laptop screens could be causing premature ageing. … [Read more...] about From cell damage to dark spots: is your phone wrecking your skin?

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