Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

4 things men need to know about the Hollywood wax (yes, men)

25 July 2018 by Beth Ryan

You might already know that the male version of the famous Hollywood wax has arrived – complete with its own legion of die-hard fans. If this is news to you, celebrate: this male waxing treatment leaves you smooth, supple and hair-free for up to six weeks. Now we reckon that’s better than a rushed trim with the clippers. Here are four things you need to know. How long … [Read more...] about 4 things men need to know about the Hollywood wax (yes, men)

You should go for yellow acrylic nails at your next mani appointment

24 July 2018 by Beth Ryan

The sun is shining (somehow), and I’m drinking iced coffee by the bucketload – hoorah for summer. Though I’m not one to match my mani to the weather report, we’re stating it now: yellow nails will lift your mood. The new nail trend is replacing Millennial Pink as the latest ‘it’ colour, the Gen Z polish if you like. Designers like Calvin Klein have taken it to the runway, and … [Read more...] about You should go for yellow acrylic nails at your next mani appointment

The male pedicure’s taken off – and here’s why

24 July 2018 by Beth Ryan

You might spend hours (sorry, minutes) in front of the mirror doing your hair, and maybe you’d rather turn up late than skip the beard trim. Or, maybe you’re channeling the just-got-out-of-bed look. Either way, we’re betting your feet are pretty low down the agenda of your grooming ritual. Getting a proper pedicure will keep them clean, soft and healthy, and … [Read more...] about The male pedicure’s taken off – and here’s why

8 game-changing tips to make your blonde hair last longer

23 July 2018 by Beth Ryan

It can take years to reach your ‘right’ shade of blonde, especially if you’re shifting from warm to cool: silver hair, why play so hard to get? With all that time and hard-earned cash invested in our locks, watching colour fade is a heartbreaker. To make you blonde hair last as long as possible – and maintain that fresh-from-the-salon vibrance – here’s what you need to do. By … [Read more...] about 8 game-changing tips to make your blonde hair last longer

Your guide to men’s hair removal (back, sack, crack and beyond)

23 July 2018 by Beth Ryan

The back, sack and crack is pretty much synonymous with male waxing. While it’s most guys’ default hair removal treatment, these other trends are catching on fast. They’re smart, simple and quick enough to do on your lunch hour, and they’ll leave you looking chiseled, silky smooth – and probably feeling quite a lot more comfortable in warm weather. … [Read more...] about Your guide to men’s hair removal (back, sack, crack and beyond)