Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

This hairstyle was the real winner of the Emmys 2018

18 September 2018 by Beth Ryan

It’s felt like a hot minute since awards season, so the latest Emmys celebration had me hawk-eyed at the catwalk. Between silently rooting for The Handmaid’s Tale to win everything, and tearing up at *that proposal*, I was admiring the handiwork of ‘glam squads’ across the country, who did their thing on those in attendance. Most notably: the low bun. Centre part, full brows, … [Read more...] about This hairstyle was the real winner of the Emmys 2018

5 things to do before you head for a lash or brow tint

17 September 2018 by Beth Ryan

We’re all darn beautiful with mascara or without, but there’s something about a slick of the lash stuff, or a quick brow tidy up that works wonders for the face. That’s why tinting was in our top ten most-booked treatments recently. But before you head for your transformation (because, let’s face it, the results are that good), there are a few things to know – five, to be … [Read more...] about 5 things to do before you head for a lash or brow tint

Six posts from last week you should find time to read today

16 September 2018 by Beth Ryan

We know you’re a busy bunch, so we’ve rounded up six posts from this week to make sure you don’t miss any of the important stuff. Fashion Week is in swing, and we’re stalking nail, hair and street style trends like there’s no tomorrow. Between all that – here’s what we’re been talking about on the blog (heads up: skincare is most definitely on the … [Read more...] about Six posts from last week you should find time to read today

These treatments make you feel great in 45 minutes or less

12 September 2018 by Beth Ryan

We’re going in with the ‘take back your lunch break’ mantra right now – why? – because there is literal proof that you need to take a breather throughout the day. Whether you’re opting for a midday treat to fill in your lunch hour, or could do with a brow shape-up but just can’t find the time, express treatments are your saviour. Here’s everything you need to know about … [Read more...] about These treatments make you feel great in 45 minutes or less

The 5 things new waxing clients want to know (but are afraid to ask)

11 September 2018 by Beth Ryan

With intimate waxing bookings increasing in popularity year after year, it’s become a bit of a growth industry for salons (excuse the pun). But – especially for first-time waxing clients – there can be a lot of questions that your customers are just too embarrassed to ask – and that can hold them back from booking. So, for therapists looking to … [Read more...] about The 5 things new waxing clients want to know (but are afraid to ask)