The Treatment Files Beauty. Hair. Life.

The 5 things new waxing clients want to know (but are afraid to ask)

11/09/2018 / Editor's picks

With intimate waxing bookings increasing in popularity year after year, it’s become a bit of a growth industry for salons (excuse the pun). But – especially for first-time waxing clients – there can be a lot of questions that your customers are just too embarrassed to ask – and that can hold them back from booking.

So, for therapists looking to capitalise on the growing popularity of hair removal treatments across both genders, it’s incredibly important that you’re answering those questions your customers have to put them at ease well before they arrive at the salon, either on your website, email or via the phone, to give them the confidence they need to have a great wax – not to mention keep the experience as smooth as possible for you, too. (Okay, we couldn’t resist that one.)

From how naked they’ll need to get to how much it’ll hurt, these are the 5 key questions you need to make sure you’ve got an answer for new waxing clients.

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