Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

6 things you should do before a wax for an all-round smoother experience

21 September 2018 by Beth Ryan

If you’re dreading your first wax appointment, stop now. You’ll glide out of that salon silky smooth (sort of – a little waddling is likely), and over time will welcome a life with finer, sparser hairs, and a great relationship with your go-to therapist. This is coming from a seasoned hair-shifter. Before you take the table, there are a few things you can do to ensure a tip-top … [Read more...] about 6 things you should do before a wax for an all-round smoother experience

We got a backstage pass to the best nails at London Fashion Week

20 September 2018 by Beth Ryan

Last month, gel manicures were our third most-booked treatment. Yep, when it comes to nails, we know our stuff. The same goes for Ama Quashie. The London-based manicurist is renowned in the fashion industry across print, digital, and catwalk shows. We headed to the Nicholas Kirkwood presentation at LFW on Sunday, and watched Ama do her thing. This is what she had to say on all … [Read more...] about We got a backstage pass to the best nails at London Fashion Week

Why London Fashion Week’s punk trend is more wearable than you’d think

20 September 2018 by Beth Ryan

Tulle, taffeta, pastels and androgyny – a few familiar trends cropped up on the catwalk at recent LFW shows. The Little House on the Prairie vibes were cute, and nice, but we were struck by a trend far more reminiscent of our Evanescence days: punk. Inspiring us to dig out the black pencil liner (no longer our over-sharpened ‘Miss Sporty’ number), and crank up some … [Read more...] about Why London Fashion Week’s punk trend is more wearable than you’d think

Do these things before a mani and you’ll never look back

19 September 2018 by Beth Ryan

Getting a manicure should result in two things: gleaming polish that lasts much longer than a DIY job, and feeling really smug. Like LinkedIn photograph smug. To make the most out of your salon trip, we’ve got a few ‘pre-tips’ – the stuff you should make time for before your appointment (and bonus advice once you’re at it). By Rachel Spedding How long does gel polish typically … [Read more...] about Do these things before a mani and you’ll never look back

How to free your face of clogged pores (forever)

18 September 2018 by Beth Ryan

Those ‘pores’ we love to hate serve a real purpose. The tiny openings to hair follicles produce natural oil that lubricates our skin, to protect against infection and dryness. Despite their skin-saving super powers, we’re often looking for ways to shift their visibility (if you’ve ever taken a peek at your skin in an ultra-zoom mirror, you’ll relate). To minimise the appearance … [Read more...] about How to free your face of clogged pores (forever)