Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

23 haircuts that will make you want to go short this autumn

9 October 2018 by Beth Ryan

So you’ve finally decided to quit ‘growing out’ your hair and snip it off. Props to you. Your turtle neck will look all the better with freshly chopped locks atop of it. But, which style to go for? When considering your cut, it’s important to weigh up three factors – hair texture, face shape, and your commitment to styling. Real life example: static hair … [Read more...] about 23 haircuts that will make you want to go short this autumn

The six Top Rated salons you should head to for a ‘painless’ wax

8 October 2018 by Beth Ryan

White lie. We’re yet to find a wax that causes zero discomfort. A little like watching someone (who is not you) eat a pizza, it’s always going to hurt a little. Though we can’t entirely shift the shrieking, we do know the spots to head for that’ll make the experience a little smoother. How do we know? Because of you guys, and your top notch feedback. So … [Read more...] about The six Top Rated salons you should head to for a ‘painless’ wax

How to grow a really great beard (with very little effort)

5 October 2018 by Beth Ryan

It’s cold outside, and while an extra layer of facial hair may do little to protect us from the harsh cold of every single day in the UK, a beard does look pretty good. Our beard trim bookings increase month-on-month throughout the year, with a hefty lot of barber appointments during the colder months, so we know you’re grooming come chilly season. If the ‘growing out’ bit is … [Read more...] about How to grow a really great beard (with very little effort)

The 16 pictures convincing us to go bold with our next ombré

3 October 2018 by Beth Ryan

Fashion Week has been doing some serious inspiring for the last few weeks. Rainbow was one of our favourites, with a 90s Troll-like vibe electrifying a huge number of catwalk shows. Kaleidoscope colours in various styles have left us tempted to revisit our salon for a twist to our usual chocolate-brown dye job. But if all-over colour is too much commitment, ombré is your … [Read more...] about The 16 pictures convincing us to go bold with our next ombré

The coloured hair inspiration every guy needs to see

28 September 2018 by Beth Ryan

Coloured hair has come a long way since the frosted tips of NSYNC days. We’re embracing colour now (more than ever before) with acid brights, chalky pastels and good ol’ platinum blonde lining Fashion Shows, street style, and even our office. Colour’s cropping up everywhere, and it’s commanding our attention. Yep, we’re calling it that a neon chop is a good idea for autumn and … [Read more...] about The coloured hair inspiration every guy needs to see