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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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These skincare tips will get you ready for colder weather

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Every year when the seasons change and the weather gets colder, I venture up into the attic to retrieve the suitcase that houses my winter clothes during the summer – unpacking them into my wardrobe and leaving my summer dresses in their place. This year I’ll be doing the same with my skincare. Not lugging them up to the attic, but making some switches that will help my … [Read more...] about These skincare tips will get you ready for colder weather

Is this autumn’s coolest hair colour trend?

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Remember back when Rihanna released her new album, Loud, and inspired an entire generation to reach for the red box dye? I truly never thought I’d be lusting over red hair again after that – but here we are. After Kim Kardashian and Dua Lipa both debuted bright red hues, a comeback was inevitable.  So, what do you need to know before taking the plunge? Well, red hair … [Read more...] about Is this autumn’s coolest hair colour trend?

This autumn hair trend is giving us all the feels

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Look, I know what you’re thinking – in a year full of uncertainty, why oh why would I get a fringe? We get it, it’s a notoriously risky move – it’s also one of autumn’s biggest hair trends (we’re thanking Marianne from Normal People). So, without further ado, we’ve lined up a fresh batch of inspiration. Give in to temptation, book the darn … [Read more...] about This autumn hair trend is giving us all the feels

These nail trends will make you glad it’s nearly autumn

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Maybe it’s because summer never really began or the fact that we’ve been wearing joggers pretty much exclusively for the last 6 months, but this year, we’re really darn excited for autumn. If you’re not feeling it, a scroll through these autumnal nails will probably help.  Summer was all about bold nails (the brighter the better) but this autumn’s trends are much softer. … [Read more...] about These nail trends will make you glad it’s nearly autumn

How to restore natural curls when your hair is damaged

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In the immortal words of Joni Mitchell, you don’t know what you’ve got till it’s gone. I mean, she was talking about building car parks and we’re talking about natural curls but the message is pretty much the same.  If you’ve got naturally curly hair, your hair care routine is probably extensive. Curly hair needs TLC or it can actually lose its curl pattern altogether. Getting … [Read more...] about How to restore natural curls when your hair is damaged