Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

These long-lasting treatments will see you through to the new year

30 November 2020 by Beth Ryan

It’s nearly time for salons in England to reopen their doors and if that’s not a Christmas miracle then I don’t know what is. Actually, come to think of it, if you managed to get an appointment around this time of year that’s also a miracle because calendars filled up f-a-s-t. With that in mind, we’re going strategic. Think long-lasting treatments that will see us through the … [Read more...] about These long-lasting treatments will see you through to the new year

Nails, lashes, brows and waxing: these at-home guides will see you through lockdown 2.0

3 November 2020 by Beth Ryan

Does anyone else feel like when the clocks went back we ended up back in March? We’re going into lockdown, again. Salons are closing, again. And we’re sat here wondering how to get our lash extensions off without pulling out all of our eyelashes. Here’s a reminder of the DIY-guides that got us through the first lockdown. WRITTEN BY Beth Ludolf How do you remove gel manicure … [Read more...] about Nails, lashes, brows and waxing: these at-home guides will see you through lockdown 2.0

These are the lockdown-proof treatments to get before salons close again

2 November 2020 by Beth Ryan

Well, it’s fair to say Halloween ended up much spookier than we imagined. It was announced that England would be entering a second national lockdown and, yep, salons will have to close again *wipes away tears*. We’re pretty sad about it; we’re worried for our salon partners and for everyone’s mental wellbeing and – even though it’s not the most important thing – … [Read more...] about These are the lockdown-proof treatments to get before salons close again

Worried about a second lockdown? This is how to lockdown-proof your locks

29 October 2020 by Beth Ryan

That little bit of extra freedom was nice while it lasted but talks of a second lockdown are mounting. The country is already in tiers – and tears if hairdressers have to close their doors again. The first lockdown went from 0-to-100 reaaal quick, there was no time to squeeze in a last-minute haircut (what with all that hunting for toilet rolls). This time, we might not … [Read more...] about Worried about a second lockdown? This is how to lockdown-proof your locks

Your hair will thank you for trying a scalp scrub – here’s why

28 October 2020 by Beth Ryan

Let’s get straight to the point: dandruff is annoying. I know first hand how much it impacts your self-confidence and how darn stubborn it can be. But, instead of attacking your scalp further (with harsh products and resentment), adopting a softer approach and giving it a little extra TLC is the way to go. Kill it with kindness. Healthy, shiny hair (that’s flake-free) relies on … [Read more...] about Your hair will thank you for trying a scalp scrub – here’s why