Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

This nail art trend is a contender for our first manicure back at the salon

24 February 2021 by Beth Ryan

Salons in England are preparing to open once it’s safe, which means our dreaming about the treatments we’re booking has stepped up a notch. We’re already dead set on the haircut we’re getting, now for the nails. We’ve been obsessing over the modern French mani and now pic ’n’ mix nails. Otherwise known as indie nails or, simply, a different design on every nail. It’s no wonder … [Read more...] about This nail art trend is a contender for our first manicure back at the salon

As soon as salons open we’re getting this 2021 nail trend

24 February 2021 by Beth Ryan

Salons in England are set to reopen (provided everything is safe), which means our dreaming about the treatments we’re booking has stepped up a notch. We’re already dead set on the haircut we’re getting, now for the nails. We’ve been loving the modern take on the classic French manicure for a while now and it’s not going anywhere any time soon. We’ve seen it on Gigi Hadid, … [Read more...] about As soon as salons open we’re getting this 2021 nail trend

Niacinamide is trending – but what does it do?

17 February 2021 by Beth Ryan

What is niacinamide? Simply put, it’s a form of vitamin B3 (like how retinol is actually a form of vitamin A). Like many other vitamins, it’s pretty darn great for the skin because it works with the natural proteins in the skin, strengthening them. So, what’s so good about it? It’s compatible with all skin types and other products One thing we love about niacinamide is … [Read more...] about Niacinamide is trending – but what does it do?

This is the shade of eyeshadow you should wear to bring our your eye colour (according to science)

15 February 2021 by Beth Ryan

Lockdown one was all about embracing no makeup days (and enjoying the skin benefits) but now it’s another round of restrictions and we’re bored. So, we’re practising for when the restrictions lift. We’re talking hairstyles, makeup, you name it. Today: which shade of eyeshadow to wear to accentuate your eye colour. First things first, there are literally no rules when it comes … [Read more...] about This is the shade of eyeshadow you should wear to bring our your eye colour (according to science)

Skin feeling the effects of the storm? Look for products containing urea (it’s a miracle ingredient)

9 February 2021 by Beth Ryan

Snow, wind, rain – this weather is almost making us glad that we’re cooped up indoors. Not only is it absolutely freezing, but our skin is dry, cracked and flaky and cranking up that central heating is only making things worse (it dries out the air causing moisture to evaporate from the skin much faster). It really is a double-edged sword. Whether you struggle with … [Read more...] about Skin feeling the effects of the storm? Look for products containing urea (it’s a miracle ingredient)