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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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The treatments to try if you grew out your brows during lockdown

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I saw a meme the other day that said: “my eyebrows literally need a haircut, not a wax” and, well – I can relate. Growing out your brows at home can be the perfect opportunity, without having to worry about that seriously unruly phase. But, with salons reopening, it’s time to hand them over to a professional. We spoke to the unrivalled queen of brows, Shavata, about which … [Read more...] about The treatments to try if you grew out your brows during lockdown

What did we do with our hair before the sleek bun?

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I mean, seriously, because I can’t remember. If I could sum up this past year in three words it would be “WFH”, or maybe “house every weekend” (and I’t mean the song). Socialising has been replaced by social distancing. For me, that means greasy hair days are easier to hide (shout out “switch camera off” mode), and washing my hair is more of a treat than a necessity … [Read more...] about What did we do with our hair before the sleek bun?

We asked an expert if the beauty tips mum told us are *actually* true

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Aside from how to poach an egg, and the severity of a tissue ending up in the washing machine, mum’s taught us a whole bunch of stuff. Beauty advice included. Perhaps you’ve been bleaching your locks with lemon juice since the tender age of 12, or rubbing Vaseline into your lashes every night. Whatever advice has stuck, you’re probably (like us) curious to … [Read more...] about We asked an expert if the beauty tips mum told us are *actually* true

15 experts share their favourite piece of mum beauty wisdom

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Whether your mum is the most glamorous woman you know, a wash-and-go lover or a seriously low maintenance kind of person, their beauty advice is often the first we hear (and the one we always refer back to. We asked a handful of beauty lovers to share the best advice they learnt from their mums. Listen and learn. How can you keep your makeup organised at home? You can use … [Read more...] about 15 experts share their favourite piece of mum beauty wisdom