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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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#NoMoreNoShows: It’s time to show up for hair and beauty

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#NoMoreNoShows “No shows”, where someone books an appointment but doesn’t turn up on the day, without letting the salon know in advance – have been a problem in the industry for some time. In fact, reports state that 33.7% of people have “no-showed” at some point.  The hair and beauty industry is struggling. The industry needs our support more than ever before. We’re … [Read more...] about #NoMoreNoShows: It’s time to show up for hair and beauty

Everything you need to know about getting a colour correction (when the box dye goes wrong)

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What is a colour correction service?  A colour correction helps with three things; when the shade of your hair is either too light or too dark, there are unwanted tones or the colour is patchy. “This could be a small tweak, a drastic change or when a box dye has gone wrong,” Natalie explains, “there are usually a few different steps involved, compared to a normal colour … [Read more...] about Everything you need to know about getting a colour correction (when the box dye goes wrong)

This is what you should book if your roots are really, really bad (it might be different to your usual)

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You might need to book something different from your usual  “To put it simply, the length of any colour appointment will have to be extended to compensate for the root re-growth,” Carly points out. When you’re booking your appointment you should err on the side of caution, opting for the treatment that gives your stylist the most time – “It’s better to have more time to … [Read more...] about This is what you should book if your roots are really, really bad (it might be different to your usual)

This is what your hair appointment will look like when salons reopen

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Increased hygiene measures  This one is pretty obvious. You’ll be expected to wash your hands upon arrival and before leaving your appointment. Salons will be allowing extra time during every appointment to thoroughly clean the area – chairs, basins, everything. If you feel unwell (or have been recently), you’ll need to stay at home and reschedule your … [Read more...] about This is what your hair appointment will look like when salons reopen

This is the best way to remove hair *down there*

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It would be dramatic to say that hair removal is the bane of my life, but hair removal is the bane of my life. I wish I was comfortable going au natural, but sadly I’m not – maybe one day, when the pursuit for dolphin-smooth skin becomes too much for me. I’ve tried four different methods of hair removal to see which is the best (or least-awful) for *down there*, to save … [Read more...] about This is the best way to remove hair *down there*