2019 is here and the salon industry’s digital revolution continues to pick up steam. Beauty consumers are booking online in droves, looking for on-trend treatments at times that work for them. That’s great news for smart business owners. More and more customers booking online means even more opportunities to show those browsers and bookers just what you’re bringing to the table - and make sure it's what they want right now. Keeping an eye on the horizon is important for any business, but that’s even more true for the salon industry, where customers’ priorities and fashion choices can change at…Read more
You head for a “quick drink”, end up with a severe 2-day-hangover and suddenly getting a brow wax doesn’t seem like such a good idea. A sunny forecast inspires an impromptu beach trip and that wax you’ve got booked for next week becomes more of an immediate priority. Plans change, we get that. All we’re asking is that you let us know.
“No shows”, where someone books an appointment but doesn’t turn up on the day, without letting the salon know in advance – have been a problem in the industry for some time. In fact, reports state that 33.7% of people have “no-showed” at some point.
Right now, after months of closure and reopening with reduced capacity, the hair and beauty industry is struggling. The industry needs our support more than ever before. We’re supporting the #NoMoreNoShows campaign, which aims to educate customers on the potentially devastating effects of not turning up to their booking and the impact that this loss of revenue has on a business.
While it may not feel like a big deal in the grand scheme of things, even a small number of customers not honouring bookings can mean the difference between business success or failure.
It’s not just the beauty industry that suffers, the hospitality industry is having the same issues. The #NoMoreNoShows campaign spans industries and sectors and has been launched in an attempt to spread awareness of the issue among consumers, in the hope that it will spark a change in behaviour.
And, Treatwell agrees
“After the events of the last four months – and with the government not allowing beauty to reopen at the same time as hair salons – we’re fighting for our industry. We are slowly getting back on our feet but with continued no shows and reduced capacity, the industry will struggle. If you can’t make it to an appointment, please do just let us know. It helps professionals manage their business much more efficiently. We need to start changing the way customers behave and the notion that a ‘no show’ is more acceptable than cancelling – as it is not. Help support the industry in staying open by showing up to your appointments”.
Madeleine, Treatwell Supply Director (Northern Europe)
“Treatwell has the one-step functionality to reschedule up to one hour before your appointment, even if it’s prepaid. We get that plans change, but no shows are not an option. ‘No showing’ has to become unacceptable behaviour across all industries. People need to become aware of how it damages businesses and, ultimately, costs people’s jobs. Cancelling or rescheduling is fine, but let your salon know in advance. Give them the opportunity to fill the vacancy so as not to lose revenue. Many salons are already opening up and operating at a reduced capacity and already have extremely tight schedules and margins. We need to support the industry and help wherever we can. Let the salon know, the earlier the better.’
Joanna, Treatwell Brand Director