Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Everything you need to know about Apres Gel-X nail extensions

5 August 2020 by Beth Ryan

Hello, my name is Beth and I’m addicted to nail extensions. I’ve been getting acrylics and hard gel extensions non-stop for about two years so - as you can imagine - when I heard about Apres Gel-X extensions, the acrylic-alternative favoured by celebrities (dah-ling), I was itching to find out more. Luckily for you, I'm taking the liberty of passing it on - you're … [Read more...] about Everything you need to know about Apres Gel-X nail extensions

How to avoid razor burn, nicks and cuts

5 August 2020 by Beth Ryan

Cleanse and exfoliate First things first, always clean your face first. Use a face wash to remove any impurities and then go in with a light scrub. Skipping cleansing means dirt and dead skin cells can clog your razor and blunt the blade which is a definite shortcut to razor burn, nicks and cuts. The exfoliation helps with ingrown hairs too – it’s a win-win. Prep … [Read more...] about How to avoid razor burn, nicks and cuts

7 popular men’s haircuts (and what to ask to get them)

30 July 2020 by Beth Ryan

It’s happened to the best of us. In the chair, gown on, scissors ready – then the nerve goes and it’s all just “this, but shorter.” Deciding on a new hairstyle is tough, but knowing how to ask for it is tougher. Don’t let your vocab hold you back. We’ve gathered up 7 popular styles currently and exactly what you need to ask to get them. By Liam Clifford How do you ask … [Read more...] about 7 popular men’s haircuts (and what to ask to get them)

The haircut you should get (by order of the Peaky Blinders)

29 July 2020 by Beth Ryan

We won’t mention that cliffhanger at the end of Season 5 – firstly because we’re not here for spoilers but also because we have literally no clue how it’s going to turn out. One thing we do know? The Shelby’s have great hair. Arthur’s is up for debate. But, on the whole, the Shelby’s have great hair. It seems the majority of the UK agree (‘Peaky Blinders haircut’ trends on … [Read more...] about The haircut you should get (by order of the Peaky Blinders)

“Do I need to shave my beard?” – here’s what you should know before your first facial appointment

20 July 2020 by Beth Ryan

Until you’ve had a facial, it’s easy to think of it as, well, a glorified face wash and, I guess on some level, it kind of is. It’s still worth getting one though – even just for that proper squeaky-clean feeling alone. If you’re thinking of giving it a go, here’s some of the stuff you might be wondering about. By Beth Ludolf Should you shave before getting a facial? If … [Read more...] about “Do I need to shave my beard?” – here’s what you should know before your first facial appointment