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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Mineral vs. chemical sunscreens – an expert explains which is better for your skin

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What is a mineral sunscreen?  Sunscreens can be separated into two categories; physical (or mineral) and chemical. According to Cinzia, “Zinc oxide is a micro-fine mineral that offers broad-spectrum protection from both UVA and UVB rays.” Mineral sunscreens are safer, better for the skin and also help to protect against blue light (or high-energy visible light) which is emitted … [Read more...] about Mineral vs. chemical sunscreens – an expert explains which is better for your skin

Should I be worried about blue light damaging my skin? (Yep, that’s the light from your phone)

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What is blue light?  We all know about UVA and UVB rays (and wear broad-spectrum SPF every day to protect ourselves, right?). Think of blue light in the same family. “Blue light is a spectrum of light that is emitted mainly by the sun, but also by our digital devices,” Andrea explains “as our use of such devices increases, so does our exposure to blue light”.  How does blue … [Read more...] about Should I be worried about blue light damaging my skin? (Yep, that’s the light from your phone)

Three professionals told us the hero ingredients they always look for in skincare products

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Skincare can feel like a bit of a minefield, we get you. Keeping up with the latest buzz-ingredients, knowing what they all do and the order to apply them – it can be a lot. We spoke to three skincare professionals about the skincare they actually use, the hero ingredients to look out for and why you should give them a go too. By Beth Ludolf What does hyaluronic acid do … [Read more...] about Three professionals told us the hero ingredients they always look for in skincare products

These hairstyles are perfect for hiding grown-out roots

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We keep talking about lockdown’s biggest hair trends – pink hair, buzzcuts, those no-heat curls you do with tights (revolutionary)-  but, let’s be honest, grown-out roots are the number one. Whether we like it or not. Embracing them actually looks pretty darn great but, if that’s not your thing, these hairstyles will help to hide them. By Beth Ludolf How can you hide … [Read more...] about These hairstyles are perfect for hiding grown-out roots

We can’t wait for salons to open so we can try this summer hair colour trend

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Salons are (hopefully) opening soon and by then, our hair is going to need a major refresh. Luckily we already know what we’ll be getting. Face-framing highlights, the Kylie Jenner-approved colour trend that screams summer.  Face-framers are like a more subtle take on the 90s two-tone trend – or The Geri Halliwell, as we call it. Two-tone hair is all about that stark … [Read more...] about We can’t wait for salons to open so we can try this summer hair colour trend