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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Lash extension friendly eye-make up removers

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Chances are now that you’ve got your beautiful long fluttery lashes you can’t imagine life without them. From seeing those bambi eyes looking right back at you first thing in the morning to accentuating them with your favourite make up for a big night out, you’re definitely in love. Hang on though, lets swerve back to that bit about make up…lash extensions need a little bit of … [Read more...] about Lash extension friendly eye-make up removers

How to pick the right lash extensions for you

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Sometimes the smallest things make the biggest difference and if you’ve never tried eyelash extensions before, get ready to fall head over heels in love. From va va voom Saturday night glam every day of the week, to gorgeously natural ‘oh my god you’ve got great lashes’ compliments, you can pick exactly the look and feel you want and they’ll transform your face in a matter of … [Read more...] about How to pick the right lash extensions for you

Why Olaplex is the secret to mending damaged, over-coloured hair

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It used to be that in order to get the colour you love (icy blonde highlights just in time for your summer hols? Yes please) you had to sacrifice the condition of your hair. Well, if like us, you’ve never been totally happy with that pay-off, then listen up. There’s a new treatment in town that’s set to revolutionise the way we, and our colourists, think about our … [Read more...] about Why Olaplex is the secret to mending damaged, over-coloured hair

5 ways to make thin hair look thicker

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While it’s true that you’ll always want what you don’t have when it comes to your hair, the chances are what you’re actually blessed with is someone else’s idea of hair holy grail. Unfortunately the same can’t be said when it comes to thin hair. Hard to style and always on the back foot when it comes to looking healthy and cared for, it’s a problem that our endless and damaging … [Read more...] about 5 ways to make thin hair look thicker

The 6 beauty treatments editors have for fashion week

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It’s chicest time of the year. The fashion pack are out in full force to see the next season’s hottest trends – and to be seen, of course. Between all the front-row selfies and paps circling outside the big-ticket presentations, editors are on show as much as the clothes and models are. With an international gauntlet to run (Fashion Week kicks off in New York, before … [Read more...] about The 6 beauty treatments editors have for fashion week