Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

The 6 beauty treatments editors have for fashion week

18 August 2016 by Beth Ryan

It’s chicest time of the year. The fashion pack are out in full force to see the next season’s hottest trends – and to be seen, of course. Between all the front-row selfies and paps circling outside the big-ticket presentations, editors are on show as much as the clothes and models are. With an international gauntlet to run (Fashion Week kicks off in New York, before … [Read more...] about The 6 beauty treatments editors have for fashion week

How to pick the right facial for you

15 August 2016 by Beth Ryan

Facials might seem like an indulgence but booking in for a skin MOT is probably one of the most important treatments you can invest in. Under the right care and in a skilled set of hands, your complexion can reach levels of radiance you never thought possible. We understand the choice can be overwhelming, hands up who knows the difference between a chemical peel and … [Read more...] about How to pick the right facial for you

Trending now: hair rings

15 August 2016 by Beth Ryan

Move over glitter roots, there’s a new (and far edgier) hair trend in town. Hair rings are quickly becoming the latest way to accessorize your summer braid and everybody is at it. From stylish festival-goers, to snapchat happy A-listers, hair rings have been on our radar for a while now, and it seems wherever we go these dainty little braid embellishments aren’t far behind. … [Read more...] about Trending now: hair rings

5 cleansers to keep that post-facial glow

10 August 2016 by Beth Ryan

Nothing beats that post-facial glow; freshly plumped, healthy skin you want to bottle. And although the initial results can last for a few days, who doesn’t want it to keep going until your next treatment, compliments and all? Thankfully you can extend that after facial euphoria by tapping into some of the smart cleansers that’ll work harder to maintain a fresh-out-of the … [Read more...] about 5 cleansers to keep that post-facial glow

How to have luxe, dark hair like Bella Hadid

9 August 2016 by Beth Ryan

If you’ve long envied the sultry, raven tones of Bella Hadid’s hair colour, now is the time to think about joining her on the dark side. The trends have decreed that black is the new blonde and as we kiss goodbye to summer’s brondes and balayage, we welcome in a new wave of vibrant, multidimensional blacks and brunettes. Whether you’re a blonde who’s looking to go … [Read more...] about How to have luxe, dark hair like Bella Hadid