Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Men! Here’s how to dye your hair on the downlow…

28 September 2016 by Beth Ryan

So you’re thinking of dying your hair but you don’t want anything too drastic. And you certainly don’t want to look like you’ve done an at-home DIY frosted tips job either. You’re a man who takes care in his appearance and wants to look cool yet understated – who doesn’t right? Here’s where blogger and Youtube sensation Jack Maynard comes in. As a man who dyes his hair on … [Read more...] about Men! Here’s how to dye your hair on the downlow…

5 beauty treatments that’ll make you want to go makeup free

26 September 2016 by Beth Ryan

As a beauty editor, you better believe that if there’s a new foundation, mascara or blusher in town, I’ll be queuing up to try it, but even I get moments where I want to play it natural. In my book nothing beats that no makeup glow and like most beauty experts the world over, I’d gladly trade in my well stocked make-up bag for a sprinkling of supermodel genetics. Wishful … [Read more...] about 5 beauty treatments that’ll make you want to go makeup free

5 reasons to try LVL lashes

23 September 2016 by Beth Ryan

Thank goodness for LVL Lashes. Without it, our mornings would be considerably less streamlined. With mouths to feed, trains to catch and kids to hustle off to school, the grooming process often takes a bit of a backseat right? After all, who really has time to tousle their hair to perfection and apply a full face of makeup everyday? (If you do, please get in touch. We want to … [Read more...] about 5 reasons to try LVL lashes

Chrome nails – the next level metallic manicure

19 September 2016 by Beth Ryan

If you’ve yet to get hooked on Chrome nails then now is the time. Call us magpies, but we’re suckers for anything shiny. Glitter’s all well and good for party season, but grown-ups need a more sophisticated way to do shiny and this is it. With a finish that makes glitter look positively dull, the chrome effect is best described as luxe, liquid metal. In shades of bronze, … [Read more...] about Chrome nails – the next level metallic manicure

10 of the toughest massages in the UK

14 September 2016 by Beth Ryan

If you’re a budding gym go-er, incredibly active in your everyday life or simply sit at a desk Monday-Friday, chances are, your body is suffering from it. Whatever the cause, those aches and pains embedded within muscles and joints can be easily soothed with a deep, forceful massage. Not only for relaxation, massages can help heal the body and are especially useful for people … [Read more...] about 10 of the toughest massages in the UK