Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Five healing crystals you need in your life now

3 January 2017 by Beth Ryan

Victoria Beckham swears by them, Katy Perry claims they help her find love and Miranda Kerr uses them to stay stress free and serene. We’re talking, of course, about healing crystals. Far from being the latest celebrity fad, healing crystals have long been used to ward off illness, negative energy and boost overall health but now, they’re making their way into beauty treatments … [Read more...] about Five healing crystals you need in your life now

Nail jewellery – the new way to pimp out your mani

27 December 2016 by Beth Ryan

Tis the season for excess and what could be more excessive than overloading your manicure with gemstones, glitter and decorative flowers? Nail jewellery might not be for everybody but there’s no denying it takes traditional nail art techniques to a whole new level of intricacy and design. After much experimentation, our advice is to stick to one kind of embellishment and … [Read more...] about Nail jewellery – the new way to pimp out your mani

7 treatments you HAVE to try before the end of 2016

21 December 2016 by Beth Ryan

While there are a few reasons a certain year might go down in history as a year to remember, for die-hard beauty aficionados it will most likely be remembered as the time of incredible, must-try treatments. From the ones we’ve tried, to the ones we wish we had and the ones we’re still on the fence about (PRP facial that’s you…), there are frankly not enough days in the year to … [Read more...] about 7 treatments you HAVE to try before the end of 2016

The 2017 blowdry trend you need to get in on now

19 December 2016 by Beth Ryan

In need of some new blowdry inspiration? Step away from the same old, same old and shake up your party hair repertoire with the A-list’s favourite new style, the blowback. Gigi might have been the first to take it for a spin on the red carpet, but it was backstage at a Stella McCartney show that the trend was born. With all the volume and body of your traditional salon … [Read more...] about The 2017 blowdry trend you need to get in on now

21 fresh new hair colour ideas to take to your colourist now

15 December 2016 by Beth Ryan

Just in time for your next colour appointment, comes our definitive edit of the most flattering (and trending) new hair colour ideas out there. From the most subtle shift in tone, to a dramatic transformation, there’s no need to stick to the same old, same old. We say go out with a bang and mix things up. Princess pastels, nordic blondes, liquid metallics and luxe noirs … [Read more...] about 21 fresh new hair colour ideas to take to your colourist now