Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Ear piercings are changing the way you wear your hair

29 January 2017 by Beth Ryan

Forget framing the face or showing off those baby blues to their best, salons are reporting a rise in clients requesting a haircut that enhances their ear piercings. Thanks to the NY based celebrity piercer Maria Tash, the investment ear is now every modern woman’s favourite way to accessorize. Delicate diamond studs, chic gold symbols and elegant platinum hoops … [Read more...] about Ear piercings are changing the way you wear your hair

Do eyelash extensions damage your natural lashes?

25 January 2017 by Beth Ryan

Like a good blow dry or a brilliant mani, eyelash extensions are one of those treatments that really finish a look. Practically negating the need for eye make-up altogether, a great set of falsies not only speeds up your daily routine, they give you the kind of wide-eyed flutter that only several layers of mascara and a lot of patience usually can. So while we’re all agreed on … [Read more...] about Do eyelash extensions damage your natural lashes?

5 growth serums for lash extension addicts

23 January 2017 by Beth Ryan

From Russian Volume to Mink and Silk, there’s something about a fresh set of lashes that’s just incredibly satisfying. Ideal for saving time in your morning makeup routine, and for adding a subtle dose of glamour to any daytime look, there’s no denying that extensions are a smart and easy beauty hack, but boy are they addictive. And while short term use shouldn’t cause damage, … [Read more...] about 5 growth serums for lash extension addicts

Professional hair treatments for really, really damaged hair

19 January 2017 by Beth Ryan

With an abundance of brilliant treatments at our fingertips (or should that be follicles?) there’s no excuse for hair that looks below par. Yes, colouring and heat styling can take their toll, but there there’s no reason to let your hair show it thanks to the latest professional hair treatments. Whether you’ve only got time for a ten-minute quick fix or need a longer-term … [Read more...] about Professional hair treatments for really, really damaged hair

How to get skin like a Dutch girl

17 January 2017 by Beth Ryan

What is it about Dutch girls and great skin? Seriously? It doesn't just glow, it radiates with the kind of wellness I could only achieve after a month long juice detox and a healthy dose of St Tropez. At first glance, you might put the wholesome complexions of Dutch beauties Doutzen, Gigi, Bella (and co) down to their supermodel status, but even in the flawless world of … [Read more...] about How to get skin like a Dutch girl