Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

How to get skin like a Dutch girl

17 January 2017 by Beth Ryan

What is it about Dutch girls and great skin? Seriously? It doesn't just glow, it radiates with the kind of wellness I could only achieve after a month long juice detox and a healthy dose of St Tropez. At first glance, you might put the wholesome complexions of Dutch beauties Doutzen, Gigi, Bella (and co) down to their supermodel status, but even in the flawless world of … [Read more...] about How to get skin like a Dutch girl

The hair colour hack that will get you through January….

16 January 2017 by Beth Ryan

If you’re holding out for that pay packet, but your hair colour isn’t playing ball, now could be the time to consider a dye job that really will go the distance. Mid-tones make light work of maintenance and laugh in the face of root regrowth. They also happen to be popping up on many of our current hair crushes – Jessica Alba, Jessica Biel and Chrissy Teigen … [Read more...] about The hair colour hack that will get you through January….

Micro fringes: back with a bang

13 January 2017 by Beth Ryan

Micro fringes are back, big time. Don’t believe us? Just take a look at Joan Smalls, model Daziya Ponypalyak and blogger Zoe London. Zoe’s are soft and feathered, Joan’s are Bettie Page-esque and Daziya’s are choppy and blunt – three ways to spin one look. In fact, it’s their versatility that makes this somewhat tricky trend so wearable. You can play … [Read more...] about Micro fringes: back with a bang

The manicure that stops nail biting for good

11 January 2017 by Beth Ryan

Whether you turn to it in times of stress or just can’t resist a daily nibble, nail biting is one of the hardest beauty bad habits to break. And let’s face it – if you’re not a nail-biter, you’ll probably never understand what’s so compelling about it. No one likes the look of chewed, ragged nails, and who wants to ruin a perfectly good manicure by attacking it with your … [Read more...] about The manicure that stops nail biting for good

15 ways to detox like an A-lister on a budget

9 January 2017 by Beth Ryan

If you’re looking for a few new ways to detox this New Year, but lack both the funds or the time to check yourself into the Mayr clinic, fear not. Us normal folk can still cleanse, purify and heal our way back to wellness like Rosie HW, Gwyneth and Co. All it requires is some minor stalking of said detox queen’s Instagram accounts and a heads up on a few of the biggest … [Read more...] about 15 ways to detox like an A-lister on a budget