Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Trending now: grunge girl bobs

10 February 2017 by Beth Ryan

When old friends Kate Mara and Olivia Wilde bumped into each other at a NYFW event hosted by Tiffany’s, neither could guess they’d be accidentally twinning in the hair department. Potential faux pas? Not for these stylistas. Showing up to the event rocking near identical ‘do’s, Olivia jokingly tweeted later that evening: ‘When you roll up to the party with your new look and it … [Read more...] about Trending now: grunge girl bobs

The 12 new nail trends you need to try now

6 February 2017 by Beth Ryan

With a New Year comes new responsibilities, and if this season’s nail trends are anything to go by, it’s time to up your manicure game, big time. Whether it’s accenting your mani with rose gold wire (yes, you read that right), blooming botanicals or even a piercing or two a la Kim K, your fingertip forecast is looking anything but drab. And whether you go down the minimalist … [Read more...] about The 12 new nail trends you need to try now

How to give good hat hair this fashion month

4 February 2017 by Beth Ryan

Fashion month is officially on and editors everywhere will be striving to style out the cold, winter weather better than the next. In a situation like this, headwear is everything. Luckily, the trends have provided a plethora of hat styles to protect fashionable heads from the elements. Beanies, berets, basketball and military caps make for excellent windbreaks and have the … [Read more...] about How to give good hat hair this fashion month

Gelish Vs Shellac? Here’s 5 things you need to know

1 February 2017 by Beth Ryan

You’ve seen them in the salon, but do you actually know the difference between gel and shellac? It’s sort of like Ant and Dec, or the Kardashian sisters – same same, but different, right? Wrong. We asked Marian Newman, nail tech expert, for her guidance in deciding which formula is best. In the blue corner… By Beth Ludolf How long does Gelish last on your nails? Gelish can … [Read more...] about Gelish Vs Shellac? Here’s 5 things you need to know

12 uplifting spring beauty trends to try now

30 January 2017 by Beth Ryan

As lighter nights and sunnier mornings feel just a hop, skip and jump away, it’s time to welcome in the new Spring beauty trends with a bang. Fresh faces, fun fringes and a colour palette that’ll lift the spirits, the big beauty picture for Spring is anything but boring. Now, if you’re anything like me, your feet might still be firmly stuck in cosy, sheepskin … [Read more...] about 12 uplifting spring beauty trends to try now