Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Flame red hair is fashion’s favourite new colour

24 November 2016 by Beth Ryan

Is it just us or is anyone else dying to try red hair? Rich, vibrant and flattering to the face, it’s no wonder the fashion industry has fallen in love with this mesmerising shade of the moment. Splashed across magazine covers, advertising campaigns and epitomised by uber models Natalie Westling and Madison Stubbington, what we love most about the new red is how … [Read more...] about Flame red hair is fashion’s favourite new colour

5 beauty treatments to try before Botox

23 November 2016 by Beth Ryan

Ah, Botox. The sure-fire way to get smoother, younger, wrinkle-free skin in one beautiful hit. We all know it’s out there, reeling us in like a big gin and tonic – some use the idea of it as a last resort, others can’t wait to get stuck in (if you’ll pardon the pun) – but admit it, the temptation is killing you. However, what if we told you there are other beauty … [Read more...] about 5 beauty treatments to try before Botox

Nail extensions just got cool again…

17 November 2016 by Beth Ryan

If you’ve considered nail extensions something of a gulity pleasure then prepare to wear them with pride. Hot on the heels of the latest Autumn collections, where nail guru Marian Newman seduced the FROW with show-stopping sheer-tipped extensions at Gareth Pugh and Vivienne Westwood, they’re officially back on the beauty agenda. Fitted elegantly to your natural nail … [Read more...] about Nail extensions just got cool again…

How to handle a hair colour gone wrong

11 November 2016 by Beth Ryan

Sometimes, bad hair colour happens to good people. If you’ve had a disaster and been through the horror of the hair colour correction process, you’ll know how it goes: hours of excitement as you sit and have your foils popped in, a moment of doubt at the backwash as your colourist confers with another frantically, and then the slow, creeping dread that sets in as your hair … [Read more...] about How to handle a hair colour gone wrong

The A-list lob love-in continues; here’s why…

7 November 2016 by Beth Ryan

What do Rose Byrne, Cara Delevingne and Hailey Baldwin all have in common? Apart from their propensity to slay in the style stakes on the red carpet, they’ve all succumbed to the power of ‘the lob’ (aka the long bob). A defiantly chic cut that’s threatening to supersede the flowing, beachy locks that normally go hand in hand with celebrity appearances, the lob is quickly … [Read more...] about The A-list lob love-in continues; here’s why…