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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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How to have Victoria’s Secret hair

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Just when you were feeling good about yourself, up pops the Victoria’s Secret fashion show to give you a reality check. Grrr. Yes, as Gigi, Alessandra and Co prepare to strut their stuff in Paris, we felt it only right to pay homage to the real star of the show – the hair.  If you can get past the sexy lingerie and rock hard bodies, then you’ll know exactly what we’re … [Read more...] about How to have Victoria’s Secret hair

Flame red hair is fashion’s favourite new colour

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Is it just us or is anyone else dying to try red hair? Rich, vibrant and flattering to the face, it’s no wonder the fashion industry has fallen in love with this mesmerising shade of the moment.  Splashed across magazine covers, advertising campaigns and epitomised by uber models Natalie Westling and Madison Stubbington, what we love most about the new red is how … [Read more...] about Flame red hair is fashion’s favourite new colour

5 beauty treatments to try before Botox

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Ah, Botox. The sure-fire way to get smoother, younger, wrinkle-free skin in one beautiful hit. We all know it’s out there, reeling us in like a big gin and tonic – some use the idea of it as a last resort, others can’t wait to get stuck in (if you’ll pardon the pun) – but admit it, the temptation is killing you. However, what if we told you there are other beauty … [Read more...] about 5 beauty treatments to try before Botox

Nail extensions just got cool again…

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If you’ve considered nail extensions something of a gulity pleasure then prepare to wear them with pride. Hot on the heels of the latest Autumn collections, where nail guru Marian Newman seduced the FROW with show-stopping sheer-tipped extensions at Gareth Pugh and Vivienne Westwood, they’re officially back on the beauty agenda. Fitted elegantly to your natural nail … [Read more...] about Nail extensions just got cool again…

How to handle a hair colour gone wrong

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Sometimes, bad hair colour happens to good people. If you’ve had a disaster and been through the horror of the hair colour correction process, you’ll know how it goes: hours of excitement as you sit and have your foils popped in, a moment of doubt at the backwash as your colourist confers with another frantically, and then the slow, creeping dread that sets in as your hair … [Read more...] about How to handle a hair colour gone wrong