Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

How to get an A-list haircut

7 November 2016 by Beth Ryan

You may not have the same jet set lifestyle or the styling allowance (damn) as your favourite celebrity, but that doesn’t mean you can’t channel them with your haircut; let’s face it, as far as Hollywood beauty routines go, this is probably the easiest (and most affordable) way to emulate your favourite star, too. Whether you’re still hung up on the Rachel, or it’s the Rosie or … [Read more...] about How to get an A-list haircut

10 beauty treatments celebrities swear by

4 November 2016 by Beth Ryan

You might not find yourself sashaying down a red carpet that often (ok, ever) but just because you’re not actually an A-lister, it doesn’t mean you can’t treat yourself to a little A-lister action. From facials that guarantee red carpet-ready complexions to treatments that offer a boost of superstar sculpting, if you want to feel like a Hollywood heroine, you’ve got to start … [Read more...] about 10 beauty treatments celebrities swear by

How to get the most out of your salon blow dry

1 November 2016 by Beth Ryan

It’s a fact that a blow dry is one of life’s best inventions. The easy route to hair nirvana, it’s the perfect antidote to manic mornings when you’ve hit snooze one too many times, plus let’s face it, groomed-looking hair that you don’t need to lift a finger to create, is a real no-brainer. The only hitch? Keeping it looking as fresh as the moment you step out of the salon, … [Read more...] about How to get the most out of your salon blow dry

5 dark lipsticks that flatter all skin tones

31 October 2016 by Beth Ryan

Deep, dark lipsticks in shades of burgundy, burnished brown and wine have flooded the highstreets just in time for Halloween, but don’t let the timing fool you. Such colours are set to be huge for winter and making the right investment now, could cover a multitude of makeup milestones in the run up to party season. Whether you prefer a matte mouth or dare to go dark and … [Read more...] about 5 dark lipsticks that flatter all skin tones

15 vampy Halloween beauty looks to try

30 October 2016 by Beth Ryan

Let’s face it: Halloween isn’t just for kids any more. And in fact, we reckon the fun really begins after you’re too old to go trick or treating. That extra-dark matte lipstick you’ve been dying to try? That smokier-than-smokey eye you’ve had pinned on Pinterest? Hell, that utterly vampiric, ghostly pale pallor you think looks edgy? Halloween’s your time to try it all. Strictly … [Read more...] about 15 vampy Halloween beauty looks to try