If the idea of a blow dry makes you think of ladies who lunch, then fret not, there’s a new ‘do in town for Autumn that looks considerably cooler and more low-key. Meet the anti-blow dry, a style inspired by AW16’s catwalks and beloved of style mavens Olivia Palermo and Gigi Hadid.
Styled to sit on the perfectly acceptable side of messy, it takes the best bits of a classic salon blow out and throws in a spot of extra texture and movement for added oomph. Your hairdresser can dial it up, or dial it down depending on just how ‘undone’ you’re prepared to go.
The timing, well the timing couldn’t be more perfect as our hair faces a daily battering from the elements. Wind, rain and central heating only amplify the look and feel of the anti blow dry. No wonder those style savvy A-listers are embracing it head on. We love it worn with jeans and oversized chunky knits on down-days and even better, to dress down (but style up) your best party season frock. Low-key is the new high-fashion, or hadn’t you heard?
By Georgia DayBook your blow dry now