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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Trending now: updos for short hair

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Short haired girls rejoice – if you have a shoulder length ‘do and are struggling in the inspiration department in the run up to party season, we’ve picked out a range of versatile styles that work just as well, if not better on shorter hair. From faux updos to clever braids and embellished buns, just because your hair is on the shorter side of the spectrum … [Read more...] about Trending now: updos for short hair

At the Salon With: Nina Leykind, CEO of Eyeko

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We’ll admit it. Here at Treatwell when it comes to beauty we’re totally nosy. What do you always book in for? What are your salon habits? And most importantly, what’s your favourite treatment? As part of our monthly ‘At the Salon With’ series, we recently sat down with Nina Leykind, Founder and Creative Director of cult beauty brand Eyeko at Blush and Blow salon in Fulham to … [Read more...] about At the Salon With: Nina Leykind, CEO of Eyeko

Super simple ways to make your beauty treatments last

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With your beauty treatments all done, there are nifty ways to make them last longer. With very little effort you can remain coiffed, relaxed or refreshed for longer. You might think reviewing is a drag, but it’s a great way of getting more of what you love and less of what you don’t, next time. By Liz Hambleton How can you make your beauty treatment results last longer? You … [Read more...] about Super simple ways to make your beauty treatments last

Everything you need to know to avoid post-wax disaster

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So you’ve gone through the pain to gain, the last thing you want is to go all bumpy or spotty post-wax. There are little, super simple, things you can do to reduce redness or irritation and maintain that super silky feeling well into the coming weeks. Warning – they’re not the most glamorous, but do we really care?! By Liz Hambleton How can you soothe redness after waxing or … [Read more...] about Everything you need to know to avoid post-wax disaster

Prolong your polish like a pro

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Don’t you just hate it when you spot a chip in your nails just days after getting them done? So.damn.annoying. Follow these tried-and-tested tips to preserve your sanity and your polish. They may seem obvious – we’re looking at you, pickers of gel nails – but they really do make a difference. By Liz Hambleton How can you make your gel manicure last longer? Applying cuticle oil … [Read more...] about Prolong your polish like a pro