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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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The nail art trend made for short nails

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When a new nail art trend hits the mainstream, 9 times out of 10 it’s displayed on long talon-esque nails that, sure, look great on Instagram, but in practise? Not so maintainable. But fret not, whether you’re a nail biter, suffer from constant breakages or simply aren’t one for acrylic falsies, there’s a new breed of nail art in town and it looks just as good, if not better on … [Read more...] about The nail art trend made for short nails

Microblading – before and after

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Have you ever wanted to try out a new beauty treatment but weren’t quite sure what it involved? Wouldn’t it be nice if someone could road test it for you first? Well our new video series aims to do just that. Introducing WTF (#wetriedfirst – see what we did there?) a series in which we demystify both lesser known and up and coming treatments – we try them, we test … [Read more...] about Microblading – before and after

Everything you ever needed to know about laser hair removal

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You know that soft and silky feeling you get after a wax? You’re smooth, you’re confident, you’ve got that extra bounce in your step. Well imagine that feeling forever. No monthly waxing sessions, no awkward regrowth and no ingrown hairs! The world of laser hair removal can be an intrepid one, so we sat down with Roxie, manager at The New York Laser Clinic and Medispa to help … [Read more...] about Everything you ever needed to know about laser hair removal

The one thing you need to know before going platinum blonde

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Can we all take a moment to discuss how dreamy Karlie Kloss’s new platinum hair is? Ever since we spotted it recently we’ve developed a slight obsession. In fact, a boat load of celebs have jumped on the icy blonde bandwagon and we can’t get enough of it. If you’re thinking of taking the plunge, be warned – this isn’t your easy breezy balayage session; believe us when we … [Read more...] about The one thing you need to know before going platinum blonde

Stephi LaReine’s edit of Liverpool’s top lash and brow bars

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Everyone knows the North-West set their beauty standards high, especially when it comes to their lash and brow treatments. Blogger and all-round beauty expert Stephie LaReine (@stephilareine) knows the city like the back of her hand and explains that, ‘beauty is a huge part of our routines, so it’s important to know the hot spots around town that give the best customer … [Read more...] about Stephi LaReine’s edit of Liverpool’s top lash and brow bars