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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Get these 5 beauty treatments now and they’ll last all the way to New Year’s Eve

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You know when you want to buy something really expensive? Like, beyond-your-budget-should-really-not-buy-it expensive? So, you decide that ‘cost per wear’ is enough justification? In context: ‘if I wear these jeans every day for a month, they’ve technically only cost me £2.50 per day’. It’s ludacris, but it works doesn’t it? You’ve been cost-per-wearing your life for a while … [Read more...] about Get these 5 beauty treatments now and they’ll last all the way to New Year’s Eve

Everything you need to know about sugaring (besides the fact it tastes delicious)

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Sugaring has been big news recently, as the vegan alternative to the old faithful – waxing. The ‘ancient’ technique has roots in the Middle East, where Cleopatra is rumoured to have been a fan. Using all-natural ingredients, and promising long-lasting results, sugaring bookings have increased on Treatwell by 200%. Sweet. We spoke to Tanja Westendorff of Sugaring London, to see … [Read more...] about Everything you need to know about sugaring (besides the fact it tastes delicious)

How to wear Pantone’s 2019 colour of the year in your hair

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Coral hair is a trend we’ll happily shout about forever (Kelis – thanks for reminding us how mighty fine it looks). From subtle, pink and pastel, to zesty, brighter shades, it’s the surprisingly wearable colour that we’re seeing pop up on Instagram a lot lately. Worn best with a blunt cut bob, or rough-textured waves, the colour is the stand out, which … [Read more...] about How to wear Pantone’s 2019 colour of the year in your hair

Everything your beauty-obsessed best mate wants to get for Christmas

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We all have that one friend (it’s me), who loves the beauty stuff. Expensive hairspray (it holds), plush-looking skincare (the gram needs it), regular massages (but my shoulders?), and a hoarder of products (can’t justify – just greedy). Here’s everything your beauty-loving friend would like to open on Christmas Day. Read: here’s all the stuff you’re going to want – … [Read more...] about Everything your beauty-obsessed best mate wants to get for Christmas

These are the three most popular manicure colours to choose right now (according to the pros)

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The facts. A gel mani lasts around two weeks. Book yours now and it’ll be ready for a refresh right before the big day. The hard bit? Picking a colour. Like the toss up between tea and coffee, red or white, Ant and Dec – it’s almost impossible to pick a favourite. That’s when expert advice comes in handy. We’re sharing the expert intel, because it’s Christmas – a time for … [Read more...] about These are the three most popular manicure colours to choose right now (according to the pros)