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    1. Home
    2. Beth Ryan
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    Beth Ryan - Content Editor & Brand Copywriter

    Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

    As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

    Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

    Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

    Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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    Six ways to make your makeup last all day (and night)

    31 December 2018 by Beth Ryan

    From heating up lash curlers, to flame-throwing an eyeliner with a lighter to make it ‘gel’, there are heaps of beauty hacks out there. I’m thinking less GCSE science, and more ‘how to stay fresh’, in my approach to party beauty, so here are six ‘hacks’ that will keep you feeling great no matter where the clock’s hands are at tonight. *Prosecco may impact results. … [Read more...] about Six ways to make your makeup last all day (and night)

    If you’re getting a spray tan for New Year’s Eve, here are 5 (easy) ways to prep

    28 December 2018 by Beth Ryan

    New Year’s Eve is our next opportunity to drink a little fizz, eat a lot of beige, and catch up with old friends. It’s also the last opportunity to do all of that and justify it within the ‘festive celebrations’ category. Whatever your plans may be (pub, club, sofa), we’ve seen bookings for spray tans at their highest levels around this time. So, if you’re hitting the spray tan … [Read more...] about If you’re getting a spray tan for New Year’s Eve, here are 5 (easy) ways to prep

    19 times we were convinced to wear glitter eyeshadow at every upcoming party

    20 December 2018 by Beth Ryan

    Sure, glitter in December is an obvious choice. But, so is Home Alone 2 and East 17, yet we still crack them out every year. It’s time to talk glitter eyes, because shiny nails just aren’t enough.  You don’t need a party to pull this off, just a pretty steady hand and some scotch tape to deal with the aftermath (fallout, we know you’re coming). So, how to do it? Prep your lids … [Read more...] about 19 times we were convinced to wear glitter eyeshadow at every upcoming party

    How to make your final payday funds last until the new year

    19 December 2018 by Beth Ryan

    We’ve got one more pay day until the end of the month, and the thought of that hurts. It will arrive to us soon – in all it’s ‘thank goodness’ glory – begging to be saved and spent efficiently, on things like food supplies, heating bills, transport to distant relatives. What will we spend it on? ‘Reunion drinks’, the Zara sale, and reduced Christmas-themed chocolate. No more. … [Read more...] about How to make your final payday funds last until the new year

    Nail salons in your city you can pop to between Christmas shopping

    17 December 2018 by Beth Ryan

    Christmas shopping. It’s not all mulled wine and checking-in on Facebook. It’s more like Takeshi’s Castle. Navigating yourself (and 17 carrier bags – handles getting thinner by the second), from one end of a tightly packed high street to the next. Feet sore, hands stinging, and beads of sweat carelessly rolling down your back – beneath that ‘I’ll need to wear this’ extra … [Read more...] about Nail salons in your city you can pop to between Christmas shopping

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