Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

17 photos that will make you want curly bangs

10 March 2020 by Beth Ryan

The sudden urge to get a fringe can strike at any time. Usually, it fades away as quickly as it appeared but sometimes the seed is planted and your fate is sealed. When your hair is curly there’s an additional layer of unpredictability to contend with. If they’re done right, natural bangs look pretty darn cool. The key? Ask your stylist to cut your bangs dry. That way … [Read more...] about 17 photos that will make you want curly bangs

All-over colour is out, this is how cool people are doing colour-pop hair

28 February 2020 by Beth Ryan

Newsflash: All-over colour found dead – and these looks killed it. Sweet peach, baby blue – we’ve pretty much worked our way through the entire spectrum of the rainbow. This is how Instagram’s coolest are wearing colour-pop hair. By Beth Ludolf How do you get hidden coloured panels in your hair? To get a hidden panel, colour is added to a section underneath the … [Read more...] about All-over colour is out, this is how cool people are doing colour-pop hair

Guys, you’re probably washing your hair too much

26 February 2020 by Beth Ryan

Cutting down’s rarely welcome. Food, beer, and now washing your hair. Turns out your daily hair wash shouldn’t actually be, well, daily. Just think of the money you’ll save on shampoo. Could spend it on that food and beer you’re cutting down on. By Beth Ludolf How often should you wash your hair with shampoo? You should shampoo your hair no more than 3 times a week. … [Read more...] about Guys, you’re probably washing your hair too much

This might be the reason your colour faded quickly

24 February 2020 by Beth Ryan

There’s nothing more annoying than spending 3+ hours in the salon chair (and not to mention your hard-earned cash), for your colour to fade in a matter of weeks. The culprit? Well, it could be your shampoo. We spoke to Warren Boodaghian, Head of Technical at HOB Salons, who told us that the products you use before your appointment are just as important as afterwards. By Beth … [Read more...] about This might be the reason your colour faded quickly

An expert told us why we should try a hammam ritual (spoiler: you’re going to want to too)

19 February 2020 by Beth Ryan

The idea of having someone else clean and scrub your body may feel a little strange but it’s been a part of Moroccan culture for hundreds of years. And things that have been around for that long tend to be pretty good, right? *Googles when wine was invented*. We spoke to Zara Williams from The Spa in Dolphin Square about why everyone should try a hammam cleansing ritual. By … [Read more...] about An expert told us why we should try a hammam ritual (spoiler: you’re going to want to too)