Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

This is how to keep your nails healthy (according to a pro)

21 January 2020 by Beth Ryan

Right, I’ve made a decision and I’m putting it here in writing so I can’t go back on it; this is the year that I (finally) stop biting my nails and grow them. And that means they need to be healthy. I spoke to nail pro, Lauren Williams – Director of award-winning nail bar, London Grace – to find out how to get the strong, healthy nails of my dreams. By Beth … [Read more...] about This is how to keep your nails healthy (according to a pro)

‘The Shag’ is the 70s-style haircut of our dreams

20 January 2020 by Beth Ryan

I’m not sure why but the word ‘layers’ sends shivers up and down my spine – and I don’t think I’m the only one. Not long ago, it was all about all-one-length blunt-cut bobs. Now? We’re making layers great again. Let me introduce you to The Shag. You’ll have seen it around – on cool girls, models, musicians (think Alexa Chung). The Shag is effortlessly cool, worn … [Read more...] about ‘The Shag’ is the 70s-style haircut of our dreams

Five things I wish I had known before trying dermaplaning

13 January 2020 by Beth Ryan

I’ve done some crazy things in the name of beauty – honestly, I once ironed my hair with an actual iron – so when I heard that dermaplaning uses a surgical scalpel to scrape away the layer of dead cells and peach-fuzz facial hairs at your skin’s surface I was more eager than ever. I headed to Dermrefine to try it out for myself – here’s everything I wish I’d … [Read more...] about Five things I wish I had known before trying dermaplaning

These were the 10 most-searched beauty questions on Google in 2019

10 January 2020 by Beth Ryan

Imagine a life without Google. No, seriously. Imagine not being able to find out who that-actor-in-that-film was or how long to boil an egg for by doing a quick search. I use Google multiple times a day, for everything from directions to beauty tips – and I’m not the only one. There are millions of beauty-related searches in Europe alone each year. What were people … [Read more...] about These were the 10 most-searched beauty questions on Google in 2019

Pantone’s 2020 Colour of the Year is already inspiring our hair

7 January 2020 by Beth Ryan

Pantone have called it, yet again; the colour of the year is *drumroll please* Classic Blue. The colour – which apparently instils calm and confidence (I’m listening) – has felt the love from fashion and interiors for a while now. And now it’s beauty’s turn. Let’s start at the top, shall we? Blue hair is bold, obviously, and it can be hard to nail the shade. Unless … [Read more...] about Pantone’s 2020 Colour of the Year is already inspiring our hair