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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Going all-out this New Year’s Eve? These three treatments will get you party-ready

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We know, we know. New Year’s Eve is the most over-hyped night of the year, but ringing in the new year is a pretty good excuse to go all-out (not that we need one), besides it’s the only day of the year I get properly glammed-up just to go to the local. These are the treatments to get you feeling a little extra. By Beth Ludolf How long do lash extensions last after your … [Read more...] about Going all-out this New Year’s Eve? These three treatments will get you party-ready

We’re calling it, milky nails are 2020’s first big nail trend

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Finding a new shade of nude nail is amazing, don’t get me wrong, but it’s bittersweet. It basically means the already-impossible task of choosing a shade is now even harder but I assure you, this time it’s worth it.  Milky nails are the new nude that everyone (include Lizzo) is wearing and we can see why. Milky nails are to winter, what opaque white nails are to summer – … [Read more...] about We’re calling it, milky nails are 2020’s first big nail trend

We’re really into these festive nail art designs (and minimalists will be too)

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For eleven months of the year, I’m an all-black-everything kinda girl, but as soon as the festive season rolls around I have an incessant need to put glitter on everything. If you don’t share this sickness (it really is a sickness) or ire on the side of understated – regardless what month it is – then I assure you, embracing sparkle doesn’t have to be maximalist. … [Read more...] about We’re really into these festive nail art designs (and minimalists will be too)

Why The Spa at Macdonald Berystede Hotel is the perfect break from the city

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London is great but sometimes hopping on a train for an hour can do wonders – especially when what’s on the other end is a spa. I spent the afternoon relaxing at The Spa at  Macdonald Berystede Hotel, here’s what I thought. By Beth Ludolf What facilities can you use at The Spa at Macdonald Berystede Hotel? You have access to a thermal suite with two saunas, a salt room, … [Read more...] about Why The Spa at Macdonald Berystede Hotel is the perfect break from the city

This is how to keep your blow dry looking salon-fresh

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It’s a fact of life that good hair equals good mood – especially when you don’t have to lift a finger to create it. And that is why God created blow drys. If I was ever to win the lottery, I would get one every other day. Unfortunately, for now, I need to keep mine looking fresh for as long as humanly possible – here’s how. By Beth Ludolf How do you keep your blow … [Read more...] about This is how to keep your blow dry looking salon-fresh