Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

How to remove lash extensions at home (using things from the kitchen cupboard)

3 April 2020 by Beth Ryan

Lash extensions hanging on for dear life? Infills aren’t an option right now but – repeat after me – that doesn’t mean you should pull them out. It’s sacrilege for your natural lashes and we’re not meant to be touching our face, remember? Besides, it’s so easy to remove them properly. By Beth Ludolf How do you safely remove lash extensions at home? The safest way … [Read more...] about How to remove lash extensions at home (using things from the kitchen cupboard)

This is what the Treatwell team have been doing in isolation

2 April 2020 by Beth Ryan

Despite what the internet says, you don’t need to leave this isolation period with 20 new skills, fluent in Spanish and a master of the kitchen. These weird times can have a real impact on your mental wellbeing, so take time to do things that make you feel good. That’s what Treatwellers have been up to. By Beth Ludolf How can you take care of your skin at home during … [Read more...] about This is what the Treatwell team have been doing in isolation

Feeling tense? These self-massage techniques will help ease muscle pain

1 April 2020 by Beth Ryan

Is there anything better than a massage? I think not. When they get right into *that* knot, the one that’s been bothering you for weeks. When you’re so relaxed you actually doze off a little bit. It’s pure bliss. Well, these self-massage techniques may not be quite so relaxing, but they will help you get rid of muscle tension and stress. By Beth Ludolf How do you relieve … [Read more...] about Feeling tense? These self-massage techniques will help ease muscle pain

17 photos that will have you reaching for the clippers

30 March 2020 by Beth Ryan

If you’ve spent any time on the internet recently (we’re having very different isolation experiences if you haven’t) then you’ll have seen the memes. “What you think you’ll look like when you shave your head (David Beckham vs. what you actually look like (Britney),” that kinda thing. Buzz cuts aren’t just meme fodder though – they’re probably the biggest hair trend right … [Read more...] about 17 photos that will have you reaching for the clippers

This is how you properly remove acrylic nails at home

25 March 2020 by Beth Ryan

People keep saying that isolation is a good time for DIY and, seen as salons are shut for the time being, we agree (yes, beauty DIY counts). We’ve already divulged our tips for removing your gel mani at home and next up? Acrylic nails. By Beth Ludolf What do you need to remove acrylic nails at home? You need nail clippers, a nail file, a buffer, a cuticle pusher, a bowl and … [Read more...] about This is how you *properly* remove acrylic nails at home