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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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How to get the hair colour you’ve always wanted

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Everyone has their dream hair colour – a shade they’ve swooned over for years but haven’t quite worked up the nerve to actually try yet. Whether you’re a brunette with big dreams to go blonde, or a redhead with plans to go platinum, experimenting with bold colour contrasts can be a serious job for even the most experienced of colourists, and there are a few important … [Read more...] about How to get the hair colour you’ve always wanted

13 ways to try metallic hair

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Shine might be the bi-product of this summer’s metallic hair trend but it’s the main reason we’re getting on board. Just look at how glossy tones of opal, pewter and silver can look when expertly weaved through your hair. Impressive right? Already spotted on early adopters such as Nicole Ritchie and Yasmin Le Bon, it’s a look that keeps on giving thanks … [Read more...] about 13 ways to try metallic hair

Body moisturisers that won’t ruin your spray tan

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It’s one of the biggest beauty frustrations there is; you’ve gone and got yourself a professional tan and played by all the rules (that includes a top-to- toe scrub and paper knickers), but no sooner do you whip out the denim shorts to show it off, than it begins to fade. Luckily, before you step into a booth, we’re here to tell you that while preparation is important, it’s … [Read more...] about Body moisturisers that won’t ruin your spray tan

Bridesmaid hair goals

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Bridesmaids! Don’t let the bride stick you with a stuffy updo for the millionth time.  At your next wedding try something modern and fresh. FYI there’s nothing wrong with being fashion forward at a wedding, and our edit of beautifully crafted waves and updos will give you all the inspiration you need. Banish those stiff prom curls and hair-sprayed chignons, and … [Read more...] about Bridesmaid hair goals

How to get rid of cellulite

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You’ve drank gallons of water, body-brushed until your skin is red raw and signed up to every sweat-inducing workout you can. Yet, somehow, that annoying patch of cellulite still refuses to budge. What to do? Call in the experts and let them do  the hard work for you. “A detox or deep tissue massage, professional body scrub treatment or one of the new breed of three-step body … [Read more...] about How to get rid of cellulite