Blokes need brows too
‘Male grooming is huge and there's no shortage of 'masculine acceptable' product lines available for blokes to buy. Having said that, there's still a lot of treatments and products that I feel men aren’t comfortable discussing and taking advantage of,’ explains Gwil. And he's got a point. Waxing, facials and massages are now widely booked by man folk but why shouldn't they feel comfortable and confident enough to enjoy the transformative powers of a bit of brow maintenance as well as us girls? 'It's starting to become much more common place to see men booking in to get their brows threaded and tinted,' says iBrows etc founder Sandra Shiek. 'They shouldn't feel at all self concious to make an appointment, it's no different than getting a regular trim and they'll see a huge difference with the smallest shape, tidy and tint.'