Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

5 of the best post-procedure skin soothers

16 August 2017 by Beth Ryan

The long and short term effects of both invasive and non-invasive skin procedures can have a hugely positive effect on your complexion, but those who have had them will know that intensive clinical treatments can often initially leave skin feeling sensitive, irritated and weakened. From microdermabrasion to chemical peels and laser treatments, if you want to reap the full … [Read more...] about 5 of the best post-procedure skin soothers

Trending now: the anti-flower crown

11 August 2017 by Beth Ryan

We’re just going to come out and say it: they were adorable while they lasted but this summer we’re jumping on the anti-flower crown bandwagon, and we invite you to jump on with us. Sure, they may conjure up imagery of 70’s hippies and ethereal fairytale characters (not to mention the masses at Coachella) but now, after some time, they’ve become about as basic as drinking a … [Read more...] about Trending now: the anti-flower crown

The 8 best salons for a modern acrylic manicure in London…

9 August 2017 by Beth Ryan

It’s official, nail extensions are back on our beauty radar and right now they’re better than ever. Fitted elegantly to your nail, today’s new breed of extension is nothing like the thick, square tipped talons you rocked as a teenager, oh no. Slim in length and opaque in effect, it’s no wonder bookings are booming for acrylic and SNS nails this summer. Not sure where to start? … [Read more...] about The 8 best salons for a modern acrylic manicure in London…

Your 7 most pressing brow questions answered

4 August 2017 by Beth Ryan

From waxing and threading to plucking and microblading, we sure put our brows through a lot in the quest for perfect arches. They’re the beauty obsession of the decade, so it’s no wonder tinting and threading searches on Treatwell are up by 50% nationwide. We’re brow obsessed! But we can all use a little help from time to time. Cue beauty guru Shavata Singh, CEO of Shavata Brow … [Read more...] about Your 7 most pressing brow questions answered

Trending now: macaron buns

31 July 2017 by Beth Ryan

Say bonjour to macaron buns, the latest low-key French girl hair trend, and newest iteration of summer’s ever popular space buns. Characterised by their laid back low slung style, instead of being placed high on top of the head like their space bun counterpart, macaron buns are tied loosely and low at the nape of the neck. Getting their name from the similarly shaped … [Read more...] about Trending now: macaron buns