Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

5 signs the beauty industry is embracing diversity

8 September 2017 by Beth Ryan

Rihanna unveiled the campaign video for her Fenty Beauty Line, and it’s safe to say the internet has gone crazy for it (for all the right reasons). Already dubbed as far more than just an advertisement for her launch, many are calling it an ode to and a celebration of diversity in beauty. And this got us thinking. Lately we’ve spotted more and more celebs and big … [Read more...] about 5 signs the beauty industry is embracing diversity

At the Spa With: Alexandra St Amour, Creative Director

4 September 2017 by Beth Ryan

The Spa: for some a place to relax, reflect and de-stress, for others, a chance to sip (we said sip) champagne, pig out on scones and catch up with friends. As part of our monthly ‘At the salon with’ series we took a trip to Champney’s Tring with Creative Director (and self-confessed spa junkie) Alexandra St Amour. Here’s the inside scoop on her spa … [Read more...] about At the Spa With: Alexandra St Amour, Creative Director

8 of the UK’s best barbers

31 August 2017 by Beth Ryan

Need a wet shave or a quick beard trim and tidy? Take yourself (and your beard) to one of these little gems and you’ll get far more than a spot of man grooming. Expect to find some of London’s finest coffee, the best beer in Liverpool and a massage so tough no knot will ever survive it. Read on to find out more… By Daniela Morosini Where can you get a … [Read more...] about 8 of the UK’s best barbers

The best brow bars in London

29 August 2017 by Beth Ryan

You know you’ve struck gold when you find the perfect brow bar. According to a recent article in The Guardian, brows are the ‘beauty obsession of the decade’, and we couldn’t agree more. With A-lister’s like Cara Delevigne and Kim Kardashian paving the way with their envy-inducing power brows, it’s no wonder that tinting and threading searches on Treatwell are up by 50% … [Read more...] about The best brow bars in London

Trending now: pastelage hair

22 August 2017 by Beth Ryan

Beloved for its low committal style and cool grown out appeal, balayage has been everyone’s go-to hairstyle for a number of years now, but most would agree that it’s due for a bit of an upgrade. And that’s where pastelage hair comes in. Usually done in a freehand ‘painting’ technique with varying shades of blonde, brown and caramel to create a natural sun kissed look, the … [Read more...] about Trending now: pastelage hair