Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Six nail shapes you need to know before your next nail appointment

2 October 2019 by Beth Ryan

Round The simple, low maintenance shape Short and sweet, round nails are smoothed into perfectly round semi-circles. They’re the most durable – and therefore low maintenance – shape. No need for nail extensions, an express gel mani is all you need for this one. Square Good for short nails. Exactly what it says on the tin, nails are filed flat on top with … [Read more...] about Six nail shapes you need to know before your next nail appointment

Six ways to keep that post-massage feeling for longer

26 September 2019 by Beth Ryan

Some people recommend getting a massage twice a week and while that is a lovely thought – and genuine #lifegoals – these people clearly have a lot more money than me *sighs*. Whether you’re a once-a-week or once-in-a-blue-moon kinda person, here are some easy ways you can prolong that post-massage feeling. By Beth Ludolf What should you avoid after getting a … [Read more...] about Six ways to keep that post-massage feeling for longer

Everything you need to know before visiting a spa

24 September 2019 by Beth Ryan

Remember that episode of Friends where Chandler tries to bond with Monica’s dad but accidentally sits on his lap in the steam room (naked) and then severely misjudges the dress code of the hot tub (again, naked)? Horrifying. Absolutely horrifying. Spa days are meant to help stress, not cause it. Relax, we’ve got the answers to all your spa-related questions. By Beth … [Read more...] about Everything you need to know before visiting a spa

Thinking about having a keratin hair treatment? Here’s everything you need to know

18 September 2019 by Beth Ryan

I recently calculated that I’ve spent around 26 days (!) of my life straightening my hair which, let me tell you, is not time well-spent. Firstly, there are much better ways to spend your time. Like going to the pub or watching Ru Paul’s Drag Race. Secondly, my hair is guaranteed to frizz if there’s any sign of humidity – or an ex in the vicinity (I swear, it knows). I’m … [Read more...] about Thinking about having a keratin hair treatment? Here’s everything you need to know

These copper hair shades will make you want a colour change

10 September 2019 by Beth Ryan

I think autumn gets a bad rap. Yes, it means summer is over – did it even begin? – and yes, it can be an absolute nightmare to dress for – freezing in the mornings, boiling by lunchtime – but it’s all my warm-toned dreams come true. So, you can imagine my joy at the copper hair trend. Bonfires, golden leaves, pumpkin spice: super-warm tones are … [Read more...] about These copper hair shades will make you want a colour change