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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Braids vs. bunches

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Is it a braid, is it a bunch? Who cares – this season, we want both and the trends just happen to be on our side. Whether you go for plaits or pigtails, or even a super-stylish hybrid of both (see the Marni Spring/Summer show for serious hairspo) these easy-to-achieve styles are top of our current must-try list. Did we mention they’re also the perfect stealth holiday hair … [Read more...] about Braids vs. bunches

How to make your spray-tan last longer

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Paper knickers and disposable shower caps may not be the most glamorous treatment accoutrements, but if the pay-off is an almost instant transformation from ghostly pale to golden goddess, we think they’re worth enduring. As well as disguising a multitude of imperfections (we know of no better way to diminish the appearance of cellulite than with a layer of café au lait colour) … [Read more...] about How to make your spray-tan last longer

5 must-try facials in London

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The search for the right facial can be a long, confusing and expensive process. If you’re not careful you can spend hundreds of pounds on a facial that does nothing more than simply hydrate your skin.  Our advice? Ignore the price tag and look for recommendations and great reviews; it’s far more important to put your face in the right set of hands, with the right … [Read more...] about 5 must-try facials in London

Edinburgh’s best bridal beauty salons

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Most brides will agree that when it comes to prepping for their wedding day, they’ll use all the help they can get. With so much to plan and organise, getting to grips with your long list of beauty requirements can often take a back seat, so why not give yourself a break and take some cues from the experts? As part of our bridal beauty edit, we’ve broken down Edinburgh’s best … [Read more...] about Edinburgh’s best bridal beauty salons

Glasgow’s best bridal beauty salons

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If your wedding is fast approaching and stress levels are at an all time high, try not to let the pressures of bridal beauty prep send you over the edge. True, there’s lots of boxes to tick in your quest for bridal perfection, but armed with the right resources (and a killer team of therapists to boot) nailing your beauty prep really can be smooth sailing. To make your life … [Read more...] about Glasgow’s best bridal beauty salons