Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Why everyone is obsessed with the ‘wolf cut’ hairstyle (and why you’re going to want it ASAP)

28 June 2021 by Beth Ryan

So we’ve already been obsessing over some of the latest fave hair trends – we’re talking money-piece highlights, vanilla blonde, and bubble braids (as a shameless bandwagon-hopper, I’ve personally tried all three). Thanks to TikTok though, there’s a new trend on the block – the wolf cut – and it’s easily the most ‘cool-girl’ style we’ve seen lately. The #wolfcut trend on … [Read more...] about Why everyone is obsessed with the ‘wolf cut’ hairstyle (and why you’re going to want it ASAP)

These are the best hairstyles from the 2021 Euros

25 June 2021 by Beth Ryan

The Euros are back, and in full swing. We’ve been anticipating the atmosphere, talent, and celebratory (or commiseratory) drinks for what feels like forever. What we’ve also been anticipating? The stream of inevitably cool hairstyles that grace the pitches each game. With all the most talented – and stylish – players in one tournament, what better time to get … [Read more...] about These are the best hairstyles from the 2021 Euros

Want to grow your hair out over summer? Here’s what you need to know

24 June 2021 by Beth Ryan

Growing-out your hair is a long game. Although months of lockdowns and no haircuts has meant that many men have already taken the first steps to a longer mane á la Jason Momoa, it can be difficult to know exactly the right steps to take to keep it looking fresh (especially during that awkward phase). Growing your do from short back and sides, to lengthier locks could take … [Read more...] about Want to grow your hair out over summer? Here’s what you need to know

Azelaic acid: what it is, and why you should seriously consider adding it to your skincare routine

23 June 2021 by Beth Ryan

Hyaluronic acid, salicylic acid, AHAs… you’ve barely googled ‘skincare’ and these buzzwords are already flying at you left, right, and centre. Rightly so though, because acids are quickly becoming recognised as some of the most effective active ingredients in skincare products. The AHAs and BHAs are now widely established - and sworn by - but there’s one acid that is often … [Read more...] about Azelaic acid: what it is, and why you should *seriously* consider adding it to your skincare routine

The ‘reverse French’ mani is our new summer nail crush

22 June 2021 by Beth Ryan

If we’ve said it once, we’ve said it 100 times: the 90s french mani is back and better than ever, with the ‘modern French’ having ruled our insta feeds for a while now. Whilst we for sure won’t be bored of our beloved fave any time soon, there’s recently been yet another new take on the trend that is filling our feeds – and saved inspo pics – ready for summer. Say … [Read more...] about The ‘reverse French’ mani is our new summer nail crush