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    1. Home
    2. Beth Ryan
    3. Page 17

    Beth Ryan - Content Editor & Brand Copywriter

    Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

    As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

    Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

    Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

    Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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    You need to try the viral reverse cat eye trend that’s blowing up on TikTok. Here’s how.

    27 July 2021 by Beth Ryan

    In case you missed it, the classic cat eye has had a major update, and everyone is talking about it. Yes, I still love a classic winged liner. Always have, always will. It’s a staple for a reason: it’s simple, timeless, and pretty easy to perfect, with a little practice. What I also love though? Any way (or excuse) to mix it up a bit.  So, when I saw TikTok’s most recent viral … [Read more...] about You need to try the viral reverse cat eye trend that’s blowing up on TikTok. Here’s how.

    Everything you need to know about the modern mullet : 2021’s coolest (and most surprising) hair trend

    23 July 2021 by Beth Ryan

    If you’d have asked me a couple of years ago to name three styles I would have put money on *not* coming back into fashion, I would pretty easily have chosen juicy tracksuits, crocs, and (most definitely) the mullet.  Juicy tracksuits are a fave of every insta baddie from Kylie Jenner and Addison Rae to Bimini Bon Boulash. Crocs are a summer staple of Justin Bieber and Post … [Read more...] about Everything you need to know about the modern mullet : 2021’s coolest (and most surprising) hair trend

    How to get rid of strawberry legs (those annoying dark spots you get after shaving)

    22 July 2021 by Beth Ryan

    It’s summer which means we’ve all swapped our jumpers for t-shirts, trainers for sandals (pedicure, anyone?) and our jeans for shorts. Yep, bare legs. But, do you ever find your legs covered in weird black dots? Well, it turns out these are pretty common. They’re actually (informally) known as ‘strawberry legs’. The cause? Clogged pores. Here’s how to prevent them from forming. … [Read more...] about How to get rid of strawberry legs (those annoying dark spots you get after shaving)

    How to deal with greasy hair and sweaty scalps now that warmer weather is (finally) here

    21 July 2021 by Beth Ryan

    There are a million and one things I love about summer – picnics in the park, rooftop drinks, not having to wear 10 layers every time you leave the house. Tbh, I’ve been ready for my hot girl summer since January. It’s only now that summer has *arrived* arrived, (for good this time, I hope) that I realise the absolute havoc it is wreaking on the carefully composed hair … [Read more...] about How to deal with greasy hair and sweaty scalps now that warmer weather is (finally) here

    These pastel-coloured nail designs are perfect for summer

    14 July 2021 by Beth Ryan

    Pastel colours have always gotten kind of a bad rep in terms of style. Tbh, these shades seemed to be reserved for either newborns or the Queen, with no in-between. Recently, though, pastel tones have become a summer staple. From pastel gingham dresses to sherbet-coloured sweater vests, soft-hued tones of dreamy pastels are e-ver-y-where. It’s no surprise then that one of the … [Read more...] about These pastel-coloured nail designs are perfect for summer

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