Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

The minimalist manicure

9 February 2016 by Beth Ryan

It’s fresh, it’s simple and it’s about to hit a nail bar near you. The minimalist manicure is quickly becoming our favourite new way to mix things up in the nail department. Sitting somewhere between nail art and negative space design (a look that’s been tipping the trend charts lately) you’ll find it offers the update your bored, winter fingers … [Read more...] about The minimalist manicure

Date night hairspo

6 February 2016 by Beth Ryan

Don’t be a date night hair cliché. Swap romantic waves and bridal updo’s for something with a little more edge. Our edit of power ponytails, bedhead braids, bad girl ballerina buns and blow-dries with attitude will have you falling in love (with your hair) all over again. And just to make things super-simple we’ve matched our five favourite new styles to a … [Read more...] about Date night hairspo

The brow update is in

5 February 2016 by Beth Ryan

Wondering where to go next with your eyebrows? Then say hello to the ‘fully-stacked’ arch. Best described as Cara Delevingne meets Kendall Jenner; the fully stacked brow brings the best of all the brow trends together. The result, as you can see for yourself, is as groomed as it is grown out, and as defined as it is dishevelled. In other words the dream. Some of our favourite … [Read more...] about The brow update is in

The anti-acne facial

27 January 2016 by Beth Ryan

Stubborn skin issues suck. Especially adult acne. Before you hit the high street looking for DIY solutions, take our advice and put your complexion in the hands of the experts. Here’s why a targeted anti-acne facial could kickstart the healing process… If you’re battling severe acne you’ll know there’s no such thing as a miracle cure. ‘Healing happens over a period of … [Read more...] about The anti-acne facial

Freckles – trending now

27 January 2016 by Beth Ryan

The spring beauty trends are in and if you’ve been blessed with a natural scattering of freckles then lucky, lucky you. From model Emily Bador (Our new girl crush seen right) to photographer Brock Elbank and his now viral #projectfreckle, freckle-fever has officially taken over planet beauty. If you’ve got them, flaunt them, by swapping full coverage base for the … [Read more...] about Freckles – trending now