The Treatment Files

Beauty. Hair. Life.

Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Summer tans are made in spring

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You may have noticed that your Instagram feed is already starting to fill up with shots of golden limbs, bronzed bellies and honey-hued complexions. Tanning season is officially on. It might seem a tad early, but  if you want to look like a golden goddess by July, it's best to get a handle on your faux glow now. Just for a second, put yourself in the perma-tanned shoes of … [Read more...] about Summer tans are made in spring

Make up’s bright young things

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Remember when makeup was fun?  When colours were joyful and no one cared how contoured your cheekbones looked on Instagram? It was a time before selfies, filters and make up tutorials, a time of youthful experimentation free from rules.  Some of our favourite brands have embraced this simple, playful and innocent approach to beauty with their spring collections. From Chanel, to … [Read more...] about Make up’s bright young things

Micro-needling – the new celebrity skin secret is out

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Micro-needling is quickly becoming the celebrity skin fix of choice and with red carpet season in full swing, there’s no better time to get to grips with exactly what it is. Ok, it might sound like something from a Saw movie but when it comes to rejuvenating the skin before a major event, the A-list can’t get enough. And who can blame them? With minimal downtime, no injectables … [Read more...] about Micro-needling – the new celebrity skin secret is out

Pre and post-natal treatments

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Hurrah, you’re pregnant! Once the elation and well-wishing has died down it’s time to face your (rapidly) changing body. As well as dealing with your expanding bump, swollen ankles, an aching back and sore, stretched ligaments (ouch) are just some of the ailments you may experience during the course of your pregnancy. The tricky part of course, is that unlike the aches and … [Read more...] about Pre and post-natal treatments

Heavy bangs are back

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And just when you thought it was safe to sweep your fringe to one side as well.  No amount of wispy bits or grown out tendrils will do this spring because when it comes to fringes, it’s time to go big or go home. Contrary to popular belief brow-skimming and fuller figured bangs offer as many benefits to those with fine hair as they do to those with thicker hair. Still hesitant? … [Read more...] about Heavy bangs are back