Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Ultra violet is the colour of the year (and it’s easier to wear than you think)

11 January 2018 by Beth Ryan

Ultra violet is officially Pantone’s colour of the year, although it looks as though the hair and beauty world might have cottoned onto this provocative shade a little earlier than the world renowned authority on colour, as lately we’ve been seeing it everywhere. From dramatic purple eyeshadow and lip shades all over Instagram (we can thank Kylie for that) to A-listers Justine … [Read more...] about Ultra violet is the colour of the year (and it’s easier to wear than you think)

5 reasons we won’t be talking about Golden Globes beauty

8 January 2018 by Beth Ryan

Because, frankly, by talking beauty looks – as much as we loved them all – we’d miss the point. Last night, actors dressed in black took to the red carpet in solidarity with the #TimesUp initiative that called time on the inequality and abuse of women. It’s safe to say that the power of standing up together, or to quote Oprah in that speech – ‘speaking your truth’ – was well … [Read more...] about 5 reasons we won’t be talking about Golden Globes beauty

How to boost your beauty sleep

7 January 2018 by Beth Ryan

We could all do with an extra dose of beauty sleep, right? The midnight hour is the time when your body essentially gives itself an MOT – your skin regenerates faster, your memory gets a boost and your inflammatory (AKA aging) responses are curbed. Oh, and then there’s the fact that a good night’s sleep immeasurably brightens your complexion, banishes dark circles and … [Read more...] about How to boost your beauty sleep

7 simple hacks to stop city smog clogging up your skin

4 January 2018 by Beth Ryan

It’s that time of year when you’d usually detox your body; put everything you consume through a Nutribullet. Pretend hot water and lemon doesn’t taste like an emptied washing up bowl and tell anyone who’ll listen about your dry-ish (no one ever actually gets to the end do they?) January? But we’re taking a stand against resolutions that make us feel crappy and … [Read more...] about 7 simple hacks to stop city smog clogging up your skin

Five of the best hangover facials

2 January 2018 by Beth Ryan

As effective as the holy triumvirate of a couple of Ibuprofen, a bacon sandwich and an original Lucozade (not tropical, we made that mistake once, never again) is on a headache and a churning stomach, some hangover symptoms need professional help. No, we’re not suggesting you check yourself into A and E, we’re talking skin repair. If your excess is showing on your face – … [Read more...] about Five of the best hangover facials