Asked by beauty-basement
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Congratulations! How exciting! First of all best of luck, it will be a success! Try and turn this show into an opportunity to gain repeat customers: usually trade shows only bring "the curious" looking for a bargain on the day and they don't come back. Make sure you have a DETAILED MARKETING FORM when you do your consultation and ask everybody to sign up to your newsletter.
Also advertise the fact that for the first month after the show clients will get a discount (you decide the amount) and if they refer their friends they get 2 for 1.
Additionally ask Wahanda to help you promote your special offers.
Are you inviting members of the local press to attend? It would ge great if you could get some press coverage, you have a fantastic opportunity to schedule interviews with journalists. If your stand is very attractive you may even get beauty journalists to come and speak to you spontaneously.
All the best of luck and keep us posted!
Thank you everyone for the support i will take it all on board and keep you posted xxxxxxx
Sounds like you have all the bases covered and are very organised. The only thing I would add is people are buying into you, all the extras are a bonus so ensure you have things to keep you going -- water, energy food, fruit. I also add a compact mirror to make sure I dont have any food in my teeth after a quick snack! Good luck and enjoy it! xxx
Thank you xx
Radio, TV , local newspaper or magazine coverage. And, plenty of photos for your website or Facebook and now, Twitter. Good luck to you!