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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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These Halloween hair dye ideas will stay cool throughout spooky season and beyond ?

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Spooky season is officially here!! If you’re anything like us (read: obsessed with Halloween), then you’ve spent the past few weeks frantically searching for the perfect costume. We’ve already broken down our fave nail looks, as well as some killer makeup options – now it’s time to talk about hair.  Okay, we know what you’re thinking – maybe you’re not totally up … [Read more...] about These Halloween hair dye ideas will stay cool throughout spooky season and beyond ?

17 chic and wearable manicure ideas for Halloween (and beyond)

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We love Halloween. Horror movie marathons, pumpkin carving, and crazy parties? Count us in. Honestly, though, the real star of spooky season (and all we’ve been thinking about for the past few weeks) is the perfect Halloween *look* – which of course isn’t complete without the perfect makeup, hair, and nails.   We know what you’re thinking. Whilst we’re obsessed with a … [Read more...] about 17 chic and wearable manicure ideas for Halloween (and beyond)

12 easy pop culture inspired Halloween costumes – for guys who always leave it to the last minute

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So, you’ve left your Halloween costume to the last minute, yet again. We’ve all been there. We know it’s all too easy to focus on the ‘party’ part of ‘fancy-dress party’ (after all, that’s what Halloween is really about, isn’t it?). Still, you don’t want to be *that* guy who shows up without a costume – cue: the inevitable last-minute costume panic.  Luckily, though, … [Read more...] about 12 easy pop culture inspired Halloween costumes – for guys who always leave it to the last minute

Velvet nails are our fave nail trend for Autumn/Winter 2021

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Is there any better way to usher in pumpkin-spiced-latte-and-halloween season than a fresh set of nails? And, because the colder weather has *very much* arrived – we’re craving some warm and fuzzy colours and textures. Enter: velvet nails.  Velvet nails were everywhere last winter, and unsurprisingly (because, duh – look how dreamy they are), they’re making a huge … [Read more...] about Velvet nails are our fave nail trend for Autumn/Winter 2021

These are the biggest hair and beauty trends of Autumn 2021

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There’s nothing like a hair and beauty fix to soften the blow of the oncoming cold weather. Autumn’s here, and whilst the leaves are starting to fall – the beauty world has a tonne of new trends for us to drool over. We’ve scoured fashion weeks, street styles (and of course, our Insta feeds) to bring you the biggest beauty trends of autumn. We’re not sure about you, but … [Read more...] about These are the biggest hair and beauty trends of Autumn 2021